ASOS Now Lets You See Clothes On Different Sized Models And It's A Game-Changer

We've all stood in front of the mirror after trying on a new online purchase, wondering how on earth it could look *so* different to the image on the website.

But ultimately, we're all different shapes and sizes which makes it tricky to visualise how different styles will suit our own shape and height.

Now, ASOS has taken a step in the right direction by launching a new function using augmented reality (AR) technology, which lets shoppers see the item they're interested in on a range of different models.

A collaboration with Israeli AR company Zeekit, 'See My Fit' is currently being trialled on desktop only (not on the ASOS app) and on a select number of items.

The sizes range from 4-18 and on models with a selection of heights, from 5ft 1in to 5ft 11in. To view the different options, shoppers will see a 'Models' button, just to the left of the main product image.

ASOS)

A pop-out box then appears on the screen, with 16 different options to view, although the images are digitally created and not shot in real-life.

The new tool is currently available on 800 different dresses, which you can view on the 'See My Fit' section of the ASOS website.

ASOS)

ASOS)

Tim Carey, senior content manager at ASOS Studios, said: "With this trial of See My Fit, we're using the latest in AR technology to put the power in our customers' hands, so they can choose to view a dress on the model that they most identify with, in a way that wouldn't be possible using traditional model-shooting techniques."

While the tool works online (and on mobile web) it's yet to be introduced on the app.

ASOS)

Chief product officer at ASOS.com, Andrea Trocino, took to LinkedIn this week to show off the new feature, explaining the brand were welcoming feedback from customers.

"Happy to get any feedback from Linkedin, on top of seeing how our customers will react!" he wrote.

With a huge selection of dresses included in the trial, from mini to maxi, wrap styles and one-shoulder designs, we certainly hope the tool is rolled out across the entire website as soon as possible.

It will certainly save us a lot of time and effort with returns...

Topics: Life News, Style News, Fashion

Lucy Devine

Lucy is a journalist working for Tyla. After graduating with a master's degree in journalism, she has worked in both print and online and is particularly interested in fashion, food, health and women's issues. Northerner, coffee addict, says hun a lot. Get in touch at [email protected].

@lucedevine