Rochelle Humes and husband Marvin have announced the arrival of their third child on This Morning.
The Saturdays singer 31, and JLS singer, 35, have welcomed a baby boy, named Blake Hampton Humes.
Rochelle, who occasionally hosts the ITV daytime show, exclusively shared the happy news with viewers as part of the Monday morning show.
"It's been a big weekend for one of the This Morning family," teased host Holly Willoughby.
Phillip Schofield added: "Hopefully she's watching right now. This morning we are very pleased to introduce you to the newest member of the family, Blake Hampton Humes.
"Rochelle has given birth to a baby boy with Marvin, Blake was born on Friday 9th October at 8:44am and weighed 8lb 20z."
The pair, who wed in 2012, are already parents to daughters Alaia, seven, and Valentina, three - but little Blake is their first boy.
Holly added: "Blake is the little brother to Alaia and Valentina, I bet they are two proud big sisters this morning. Look at that, what a gorgeous family. Rochelle, look at you, you are incredible."
Phillip then concluded: "Rochelle says he is an absolute joy and has slotted in so well already. Marvin has got some serious competition."
Sharing a series of photos of the gorgeous baby on Instagram shortly after, proud mum Rochelle wrote: "On Friday morning at 8.44am our boy arrived to flip the switch on 2020.
"I didn't think I'd ever fall in love with another man but this guy has stolen my whole heart and we've been in a love bubble ever since..."
Sharing the same photos on his own channel, Marvin added: "My son! My son!!! Feels so weird but amazing saying that.
"Blake Hampton Humes was born on Friday weighing 8 pounds 2 ounces. Rochelle is a superwoman..family complete."
Congratulations to the Marvin family!