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People Are Losing It Over Aldi's High Fashion Christmas Jumpers

People Are Losing It Over Aldi's High Fashion Christmas Jumpers

They're giving Primarni a run for their money.

Aldi are really going all-out to make this season as festive as possible!

Earlier in November, the supermarket chain decided to drop a golden surprise into a handful of chocolate bars across the country with their Christmas golden ticket competition.

Now, they're inviting shoppers to take a sneak peek at their 'unexpected' range of Christmas jumpers - and people are absolutely losing it.

This advert is giving us bougie vibes. [

The official Aldi UK Twitter account premiered the promo to their following of almost 600,000.

They said: "We've unveiled our most unexpected items yet. Explore the collection and pre-order online now". The 15-second advert was more reminiscent of a luxury fashion promo, showcasing people modelling the jumpers among the cereals and kitchen rolls.

It's safe to say shoppers are already adding the items to their Christmas wishlists, even though they're currently only available to pre-order.


"I need that onesie!" one user said, in reference to an off-the-shoulder pyjama suit sported by one of the models.

Seemingly, some of the products flew off the shelves quicker than you can say 'Christmas', with one Twitter user saying they missed the chance to get their hands on some festive jogging bottoms.

"Missed the joggers", they said. "Did manage to preorder Christmas jumper and socks [sic]".


One person simply posted that one "shut up and take my money" gif from Futurama, which is totally relatable, IOHO.

"I'M EXCITED [sic]", said a second.

Another demanded the inclusion of footwear. "We want Christmas sliders #givethepeoplewhattheywant", he said.


In other Aldi news, the chain made a subtle dig at M&S favourite 'Colin The Caterpillar', in relation to the famous caterpillar 'cake wars' of earlier this year.

The full Christmas collection, which includes socks, jumpers and festive-themed pants, is available to pre-order on the Aldi website.

According to the shop, the products will be 'in store soon'.

Featured Image Credit: Aldi UK

Topics: Fashion, Aldi, Style, Life, Shopping