Brittani LaBouff, 31, from Las Vegas makes a period blood face mask on the first day of her cycle every month. She collects the menstrual blood in a cup, before applying to her face with a brush.
You can watch a blog clip below:
Not only does Brittani credit the mask with giving her silky smooth skin, she also believes the 'moon blood masks' encourage people to think about how they view menstruation.
"What has society taught us to feel about this monthly cycle?" Brittani asks in the clip.
"That it's an inconvenient, painful, messy, smelly, annoying, laborious thing. So much so that now there are birth control methods that can be implanted into someone that ebbs their flow completely - while the implant is in place.
"For me, this is practice to reclaim my power. To wear my creative potential and honour the divine feminine energy within me, that is awakened to the connectedness in all life, all things, and how all things are birthed through the mother archetype.
"We are intelligent, creative beings capable of change, growth, birth, life and death. The monthly cycle is a beautiful, ongoing portrayal of that process."
Brittani decided to experiment with a moon mask around a year ago. She collects the blood on the first day of her period using a moon cup and applies it with a brush before leaving it for 15 minutes and then rinsing off.
When asked about the benefits, she said: "Deepened, energetic connection to self and soft, silky skin!"
Although many of Brittani's followers have been supportive, some have had mixed responses to her skincare routine.
"I am blessed to receive an overwhelming amount of support from people who intake my content, but as things are seen by a wider amount of people, there are sure to be some that wish to verbalise how much this content offends them.
"People saying things like 'disgusting', 'so f**king gross' etc are easy to overlook because hey, when I was under the veil of illusion that my period was a burden, I was there too!
"So much so that I used to double up on my birth control pill packs so that I'd only 'have' to bleed every two months. I did that for years."
Brittani went on to explain that she is not a dermatologist, acknowledging the moon masks are not for everyone.
"I am not a dermatologist, but it would seem that this may not be a great practice for those with active acne outbreaks or open sores. Use your intuition to know if this practice is for you.
"I also store my moon blood sometimes for future art work, but only recommend using blood from the day one harvest for face masks."
You can see more of Brittani's content at @brittlynnrising. Would you try this?