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We all know the old adage 'breast is best' - but we didn't know it necessarily applied to skincare.
But one mummy blogger insists her radiant skin is down to using breast milk as part of her daily routine, and swears by its supposed anti-ageing properties.
London-based influencer Si-Si Shoffman has been using her own breast milk on her skin after giving birth to her son Clayton Jagger last summer.
The 30-year-old has now urged her 14,000 followers to add breast milk, which she dubs 'liquid gold', to their own skincare routines.Sharing a video on Instagram showing how she gets her gorgeous glow, Si-Si captioned the post: "Attention all mamas and mamas to be...it's called liquid gold for a reason. Get that liquid gold on your face."
She then went on to list the various skincare problems she claims breast milk is thought to help.
"It's magically anti-inflammatory. It stimulates the production of normal healthy skin bacteria, which will fight any problematic bacteria (almost like your own natural probiotic).
"It can topically help any hormonal imbalances when applied on the skin. It naturally contains growth factors which essentially make the skin regenerate, meaning it's anti-ageing."
Si-Si added: "So you may think ... SHE IS CRAZY ... for applying that to her face.... My response is: you are for not."
After applying the milk to her face with a syringe, she then adds a moisturiser to keep her skin looking fresh.
Si-Si uses colostrum, which is the milk produced in the first few days after giving birth, but breast milk in general has been shown to have numerous positive benefits.
The antibodies in the natural substance have been proven to fight off ear infections in children aged six to 18 months, by placing three to four drops of breast milk at the entrance of the ear canal every few hours.
It can also soothe gums if your baby is teething, with some mothers choosing to freeze their breast milk like a popsicle for little ones.
In some other cases, breast milk can also be used to soothe nappy rash, and take the sting out of mosquito bites, eczema and even chicken pox.
It seems there's no end to its uses, with breast milk also containing natural antiseptic properties to treat cut, burns and scrapes. If you're so inclined, you can even use it to make cheese.
Fans were quick to praise Si-Si's flawless complexion, with one writing: "Haha why not use it if you're willing to feed it to your baby, right?
"It's multi-purpose liquid gold!" added a second.
A third laughed: "Contemplating having a baby just for the perfect skin."
Would you be willing to put breast milk in your skincare routine?
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