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Aldi Makes Subtle Dig At M&S Cake War In Christmas Advert And Everyone Missed It

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Aldi Makes Subtle Dig At M&S Cake War In Christmas Advert And Everyone Missed It

It was a food feud that gripped the nation – who can forget earlier this year when Marks and Spencer launched legal action against Aldi for ‘perceived appropriation’ as they believed the budget food chain’s Cuthbert the caterpillar was far too similar to their own chocolatey creation, Colin?

The lawsuit spawned a million memes, with Twitter in hysterics over the bitter battle, leading to the hashtag #FreeCuthbert trending in the UK.

Well, it seems that the whole incident left more than a bad taste in Aldi’s mouth, with the supermarket being unable to help themselves make a dig at their competitor in their new Christmas advert.

See if you can spot the trolling below.

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Aldi’s 2021 offering saw the beloved Kevin the Carrot replaced by Ebanana Scrooge, an embittered banana who hates the festive season after Santa forgot to eat him one Christmas.

But whiles some fans were too busy enraptured by the story of the frustrated fruit, other eagle-eyed viewers noticed that Aldi included a little Easter egg referencing their ongoing war with Marks and Spencer.

Cuthbert is being led away by some peas (Credit: Aldi)
Cuthbert is being led away by some peas (Credit: Aldi)
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At the beginning of the advert, as Ebanana bursts into his house, a small Cuthbert the Caterpillar can be spotted getting arrested in the bottom left-hand corner of the screen by two belligerent peas.

And people found Aldi’s gall to make a joke about the situation really quite funny.

Would the real Colin the caterpillar please stand up (Credit: Marks and Spencer)
Would the real Colin the caterpillar please stand up (Credit: Marks and Spencer)

“Aldi win the Christmas advert war, just for Cuthbert’s cameo - being carted off in handcuffs,” one person joked on social media.

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“Loving the handcuffed Cuthbert appearance at the beginning and Tiny Tom! Well played Aldi. Well played. A feel good Christmas advert,” added a second.

“Poor Cuthbert getting arrested!” a third lamented, while a fourth said: “Cuthbert the caterpillar being arrested kills me.”

Cuthbert was the suspect of a lawsuit (Credit: Aldi)
Cuthbert was the suspect of a lawsuit (Credit: Aldi)

Marks and Spencer has also released their new Christmas advert, seeing another one of their iconic figures come to life – Percy Pig is seen speaking for the first time (and he sounds suspiciously like Tom Holland…)

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Well, it’s certainly one-nil to Aldi! Your move, M&S…

Featured Image Credit: Aldi

Topics: Food and Drink, Aldi, Marks And Spencer, Christmas

Kimberley Bond
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