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Yep, on a day they're dubbing World Pyjama Day, Wednesday (28th October) will see the Swiss chocolatier giving out a free chocolate teddy dressed in his PJs to every kid who visits in their jim-jams.
The generous offer is to mark the launch of Lindt's new Christmas range, which (you guessed it) includes a teddy in pyjamas, amongst other tasty treats.
Lindt will welcome back its range of familiar Christmas stocking fillers, too - including a 100g Teddy (£3.20), a 100g Reindeer (£3.19), a 200g Teddy in a Christmas jumper (£4.99), and a brand new white chocolate 125g Santa (£3.00).
All these tasty treats will be available on Lindt.co.uk, while the 40g Teddy in Pyjamas - which kids and adults not in pyjamas can also purchase for £1.50 - will be available exclusively in stores.
Lindt isn't just selling the teddy exclusively in stores, it's also selling the £12 Lindt Pick and Mix Advent Calendar and the £22 New Truffles De Luxe in Lindt shops only.
We know where we're heading to do our Christmas shopping...
In other Lindt news, the chocolatier has now introduced an entire tin of Lindor, just in time for Christmas!
For the 2020 festive season, the Lindor assorted tin will feature the smooth, melt in the middle truffles we know and love, all in one huge box.
Each tin holds 32 individually wrapped chocolates, in six delicious flavours - classic milk, white or extra dark as well as milk and white, hazelnut and the brand new salted caramel. Drooool.
The tins are perfect for the Christmas period when all the fam' are visiting, and they'd even make a delicious stocking filler, too. Or you can scoff them all to yourself, no judgement.
They'll be priced at £15 each, but initially you can snap them up on a promotional price of £10 - dependent on each retailer. They'll be available at Tesco, Sainsbury's, online and in Lindt retail stores.
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