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Ben & Jerry's Say We Should Be Storing Ice Cream Tubs Upside Down

Ben & Jerry's Say We Should Be Storing Ice Cream Tubs Upside Down

Hands up who simply places their tub of Ben & Jerry's in the freezer? *Raises hand*.

Well, apparently, there's a very specific way to store your ice cream - and it could affect the taste.

How do you store your ice cream? (Credit: Ben & Jerry's/Instagram)
How do you store your ice cream? (Credit: Ben & Jerry's/Instagram)

The question of where (and how) to keep your ice cream began when a woman claimed it should be stored in the freezer, upside down. Yep, sounds a bit odd, but Ben & Jerry's has actually clarified this is correct.

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According to their website, storing upside down is important to stop freezer burn, a condition where frozen food is affected by dehydration and oxidation (due to the presence of air). It doesn't make it inedible or unsafe, but it just tastes better without.

They also recommend storing at the back of your freezer, to reduce the chance of warm air entering the tub.

"Over time, ice evaporates. As the moisture leaves the ice cream and joins forces with moist ambient air, it refreezes on the ice cream's surface, creating the tell-tale crystals that indicate freezer burn. What you're left with is a concoction that's icy, crunchy and kinda yucky," the Ben & Jerry's website reads.

The correct way to store your ice cream is actually upside down (Credit: Ben & Jerry's)
The correct way to store your ice cream is actually upside down (Credit: Ben & Jerry's)
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"Freezer burn may be your ice cream's worst foe.

"Spare yourself from experiencing this culinary catastrophe: store your pint upside down somewhere deep in the freezer (never in the door).

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"Of course, the other popular way to beat the burn is... eat the whole pint!"

Just make sure the lid is placed firmly on the tub before turning it upside down - or it completely defeats the purpose.

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In other very exciting Ben & Jerry's news, the ice cream gurus have just revealed how you can whip up a batch of their delicious Cookie Dough Chunks at home - and it really couldn't be easier.

You can see a video clip of how to make them below:

The best bit is, it's super easy. All you need is seven ingredients and around 30 minutes. You can find the recipe here.

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You can store the delicious snacks in the fridge for up to a week or in the freezer for six months.

If you want to be extra fancy, you could cover the bites in chocolate to make a delicious cookie dough truffle, or use them as an ice cream or cake topping.

Anyone else seriously craving Ben & Jerry's RN?

Featured Image Credit: Ben & Jerry's

Topics: Tasty Food, food news, ice cream

Lucy Devine

Lucy is a journalist working for Tyla. After graduating with a master's degree in journalism, she has worked in both print and online and is particularly interested in fashion, food, health and women's issues. Northerner, coffee addict, says hun a lot. Get in touch at [email protected]