| Last updated
The true mark of the festive season is upon us with Aldi finally dropping its Kevin the Carrot and Friends range.
The collection includes plush toys of the characters from the store's Christmas advert which also stars England footballer, Marcus Rashford MBE, who voices the character Marcus Radishford.
Watch Kevin the Carrot in Aldi's Christmas advert below:
The advert's take on Charles Dickens’ A Christmas Carol has inspired the range of toys this year with Kevin and his family making a return but in their Dickensian attire alongside a comeback from Tiny Tom and the release of brand-new characters including Marcus Radishford, Ebanana Scrooge, The Spirit of Christmas, Banana Snowman and Peas & Goodwill.
Sales of selected Kevin the Carrot products will also go to making a donation of £15,000 to Aldi’s charity partner, Teenage Cancer Trust.
As well as this, Aldi will be donating £10,000 generated from the sale of Marcus Radishford toys to the charity Magic Breakfast, which provides healthy school breakfasts to over 200,000 children at risk of hunger in disadvantaged areas of the UK.
Marcus Rashford teamed up with the supermarket for the advert, as part of a seasonal campaign which will see 1.8 million meals donated to families over the festive period.
He said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.
“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
Julie Ashfield, Managing Director of Corporate Buying at Aldi UK, said: "Marcus Rashford has done some incredible work to make sure that school children don’t go hungry, and we hope that this £10,000 donation to Magic Breakfast will help to ensure children don’t sit in their morning lessons too hungry to learn."
Kevin the Carrot, Carrot Kids, Katie the Carrot, Banana Snowman, Peas & Goodwill and Tiny Tom, Marcus Radishford, Ebanana Scrooge and Spirit of Christmas plushes are all £3.99 each whereas storytime picture book and mini plushes (set of three) are £2.99 each.
You can pick one up in store or they're available to buy online while stocks last.
Chosen for YouChosen for You
Most Read StoriesMost Read