Good Morning Britain's Susanna Reid has taken to Twitter following today's episode of the breakfast show, to apologise over 'sexist' backlash.
During the ep, guests Professor Devi Sridhar - who regularly appears on the show - and Professor Angus Dalgleish, were discussing coronavirus and the increase in cases as we move into the colder months.
But during the show, one viewer pointed out that while Professor Angus Dalgleish's full title appeared on screen, Professor Devi Sridhar was referred to without her title, as 'Devi Sridhar'.
"When are the media gonna stop doing this?" The person wrote on Twitter.
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"Not like this was an accident. 4 professors interviewed and the three men get their title on the banner."
Prof. Sridhar later took to Twitter herself, retweeting the tweet and adding: "Can women be professors in 2021?"
And when Susanna saw the backlash, she issued an apology directly to Prof. Sridhar, writing: "I am really sorry that this happened. We introduced you with your title Professor but inexplicably it wasn’t on screen."
Viewers were not impressed at all with the oversight.
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One person tweeted: "This is one of those subtle examples of misogyny that most don’t notice. But it’s exactly these small, possibly unconscious, differences in how men and women are treated that normalise the bigger differences. It snowballs."
Meanwhile another said: "C’mon sort it out @GMB - @devisridhar has been the most knowledgeable & insightful professional whom many of us have relied on and trusted during this pandemic.. Show some respect!"
And a third added: "So sick of this s**t, even when its unintentional or an oversight it still REALLY does my head in."
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"So disrespectful and sexist," added another.
And a fifth wrote: "I didn't notice in the live broadcast, but this is just appalling. Thank you again for your amazing contribution."
Tyla has reached out to ITV for comment.
Featured Image Credit: ITVTopics: TV And Film, Good Morning Britain