Kellogg's Is Launching Crunchy Nut Peanut Butter
Huge food news: Kellogg's is launching its own jar of peanut butter and it's going to be a hit with Crunchy Nut fans.
According to Kellogg's: "The new spread is packed full of flavour, combining ultra-smooth peanut butter with the irresistible crunch of honey roasted peanuts, bringing a sweet twist."
Kellogg's decision to break into the peanut butter business comes as one in four UK homes admit to having a box of Crunchy Nut in their cupboard along with recent reports that peanut butter had overtaken jam in the popularity stakes.
Sounds like the perfect breakfast table addition then, no?
The delectable jars hit shelves in Sainsbury's from the 19th July and cost £2.50.
As for eating inspo, Kellogg's say the spread is perfect on toast bagels, paired with banana or simply straight out of the jar with a spoon. There's no judgement here.
Sally Addenbrook, brand marketing manager at Duerr's said: "We're hugely excited to be working with Kellogg's to create this truly delicious peanut butter. We've effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That's as much as we are willing to say - the rest is top secret.
"We hope Crunchy Nut and peanut butter lovers enjoy tucking into this moreish snack packed with peanuts."
Kate Stokes, senior brand manager at Kellogg's UK added: "Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK's favourite cereal.
"Knowing its popularity, we wanted to explore a new avenue and it's been great to work with Duerr's to bring the UK Crunchy Nut Peanut Butter. We hope that all of the Crunchy Nut fans out there are as excited as we are."
Yup, we're sold. Now we need to get our hands on a jar...
Featured Image Credit: Kellogg's