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Kellogg's Changes 'Sexist' Coco Pops Slogan After Schoolgirl Complains

Emma Rosemurgey

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| Last updated 

Kellogg's Changes 'Sexist' Coco Pops Slogan After Schoolgirl Complains

Featured Image Credit: BNPS

Kellogg's has been forced to change its 'sexist' wording on Coco Pops packaging after a schoolgirl wrote in to complain.

Ten-year-old Hannah-Marie Clayton wasn't happy about the slogan which read "Loved by kids, approved by mums," on the chocolate cereal boxes.

Hannah-Marie wrote the letter to Kellogg's telling the cereal company that the slogan was 'sexist' because her dad, James, often makes breakfast when her mum, Anne-Marie, works away.

Credit: BNPS
Credit: BNPS
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Now, the cereal brand has written to the year 6 pupil to confirm it will be altering the wording on the boxes because of her.

The boxes will now say "Loved by kids, approved by parents," instead of "by mums."

Hannah-Marie explained: "My mum was away so I was just with my dad when I saw it on the cereal box.

"It made me think that dads should be included as well because they are important too.

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"Also, some people don't have a mum and they might find it upsetting."

Credit: BNPS
Credit: BNPS

After telling her parents about how she felt about the slogan, they suggested that Hannah-Marie write a letter to the company and her mum even looked up the address for her.

In the heartfelt letter, she wrote: "I feel that quote is sexist, men are also able to make breakfast. My dad does it a lot for me because my mum works away a lot and is not always there for breakfast.

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"I would recommend instead of putting 'mums', put parents or carers. It would just mean a small change. In this world today we shouldn't just rely on women."

Kellogg's then replied to Hannah-Marie, telling her: "You recently shared your thoughts around the statement of 'approved by mums' on our improved recipe of Coco Pops.

"I wanted to let you know that we've recently renewed our research and our new pack design will refer to approval from both mums and dads.

"Apologies for any offence caused and thank you for your feedback, which has played a part in our decision."

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Anne-Marie, who works as an airline cabin crew leader, said: "James and I are both very proud of her, as she's only 10.

"I hope it shows her that you can make a difference no matter how big or small if you voice an opinion, even to a large corporation like Kellogg's.

"I think it's important to teach our children that."

Topics: Life News, Real

Emma Rosemurgey
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