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The controversial zoo owner's name is on everyone's lips at the moment after the ultra-successful release of Tiger King: Murder, Mayhem and Madness.
So, it should come as no surprise that he's decided to ride the wave and release a line of street-wear apparel, which he claims is "bold, iconic, edgy" and "unapologetic," just like him.
Joe Exotic - full name Joe Allen Maldonado-Passage - released the line with a brand named Odaingerous last Saturday (May 2nd), and the soft launch sold out in seconds.
Since the full range debuted last Wednesday, Joe has already sold 7,000 T-shirts, hoodies, sweats and coronavirus face masks - that's more than $20,000 (£16,000) worth of profit in total!
The quirky 'garms are all designed around the theme of revenge (because, really, what else?!).
The merch is labelled with slogans including: "Revenge," "Love Thy Backstabber," "Fake Friends" and "$UCCESS."
Plus, one particularly striking design sees a tiger with a woman's bloody arm in his mouth. Three guesses who that is supposed to be...
Of course, the whole range makes a pretty strong nod to Joe's fiery feud with animal rights activist and owner of a nearby rival park, Carole Baskin - who Joe is currently serving a 22 year sentence for organising a murder-for-hire plot against.
The website reads: "So many of the qualities in this collection aligned with the things Joe experienced on and off the show, Odaingerous shows the good, bad & the ugly side of 'Tiger King' in this bold collection."
The clothing line is part of a six month collab between Joe and Odaingerous, which was agreed upon through hand-written letters to and from him and the brand's founder, Odain Watson.
Hoodies are priced at $59.99 (£48), while joggers start at $49.99 (£40), and T-shirts cost $39.99 (£32).
Meanwhile, you can get yourself a coronavirus face masks for $19.99 (£16).
Next, Joe is apparently keen to branch out into lingerie, and will be roping his husband Dillon Passage in to model some of the line.
Clothing designer Odain Watson told In Touch: "I'm a gay minority designer and Joe is a fellow gay person. That connection of being the outsider, we connected on that level of being on the underdog. That's how we connected, he loved my energy.
"I pitched him my idea surrounding the collection and with the theme of revenge and how I admired his ambition and perseverance.
"The best revenge is success and that's what Joe stands for and he's really excited about it, he's not down and out, he's talking about his projects and all he has going on."
You can find the Revenge collection here.
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