The Amazon Prime Day beauty deals worth buying now plus 50% off Sol de Janeiro is on the way
Natalie Corner
Featured Image Credit: Amazon
Amazon Prime Day 2026 is officially landing June 23-26, and the beauty lineup this year is genuinely strong.
Early deals are already live, with up to 50 percent off skincare staples from Sol de Janeiro, Bioderma and Neutrogena, up to 45 percent off trending K-beauty from medicube and Sulwhasoo.
There’s also up to 30 percent off hair tools from T3, OUAI and Living Proof plus a Shark FlexStyle in an exclusive colourway you can't get anywhere else.
So if you've been eyeing a Sol de Janeiro restock, a new hair tool, or finally upgrading your skincare routine, this is one of the better windows of the year to do it.
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We've gone through the best Amazon Prime Day beauty deals and pulled out what's actually worth your money, by category, so you're not scrolling through hundreds of listings to find the good stuff. We'll keep this updated as new deals drop throughout the event.
SHOP NOW: Weleda Skin Food Moisturising Cream and Primer, WAS £12.07, NOW £9.50
Tyla's senior journalist, Rhiannon Ingle, has been buying Weleda for the past two years and it's a staple in her skincare routine: "Weleda really helps my psoriasis when I have a flare up and it's good for when I travel too. I was looking for cheap but natural moisturisers to try out when the viral 'slugging' trend and influencer Olivia Grace Herring recommended it in one video saying it made her skin feel amazing after sleeping in it. I bought it to try it out and I've not turned back since - the softness is addictive!"
SHOP NOW: Beauty of Joseon Relief Sun Rice Probiotics SPF 50+, WAS £15.50, NOW £11.63
Tyla's affiliates writer, Danielle Fowler, swears by Beauty of Joseon, "I'm now on my third bottle because I go through it so quickly. After running out of my Ultraviolette, I decided to try something new and will never look back. It's hydrating without causing me to break out - a great choice for acne-prone skin. It's definitely worth the hype and I'll be stocking up in the Amazon Prime sale."
SHOP NOW: Elf Halo Glow Liquid Filter, WAS £16, NOW £14.48
"This is a really good dupe for the Charlotte Tilbury Flawless Filter but way cheaper. It's the perfect lightweight glowy foundation," shares Tyla journalist, Maddy Burgess, who spotted the product on TikTok as people on her feed raved about it.
SHOP NOW: medicube Zero Pore Pads 2.0, WAS £16.90, NOW £15.30
Tyla's production editor, Chloe Jackson, snapped up the medicube Zero Pore Pads when she spotted them going viral on TikTok: "It was dominating my FYP so I decided to give it a try for myself, but I opted for the 'mild' version due to my eczema. I haven't noticed any major changes but how clean they make my skin feel is unmatched! My skin overall feels a bit brighter too."
SHOP NOW: COSRX Advanced Snail 96 Mucin Power Essence, WAS £23.99, NOW £13.13
A cult K-beauty favourite COSRX is the one brand to stock up on any time Amazon has a sale, Natalie Corner, Tyla's commercial editor, plans to finally try the snail essence out: "I've been hearing about COSRX for years now and I'm looking for a new essence to add extra hydration to my skincare routine. A few beauty expert friends have raved about this so with 45 percent off it's a bargain."
SHOP NOW: celimax The Vita A Retinal Shot Tightening Booster, WAS £12.94, NOW £11.95
Another Korean beauty brand that you can't sleep on, doctor and influencer Dr Ewoma Ukeleghe, posted about this retinal recently after her trip to Korea and said that it was extremely popular. If you're looking to introduce retinal to your skincare regime at this price point and doctor-approved don't ignore it.
SHOP NOW: OUAI Hair Oil - Hair Heat Protectant Oil for Frizz Control, WAS £26, NOW £22.40
Ouai products scents are based on glamorous locations around the world, so if you want to smell like a tropical beach in St Barts or the chic Old Town in Ibiza, there's not a better time to pick up the brand than when it's on sale in Amazon Prime Day.
SHOP NOW: Dyson Airwrap i.d.™ Multi-Styler and Dryer, WAS £479.99, NOW £429
SHOP NOW: Shark FlexStyle Multistyler Air Styler & Hair Dryer, WAS £299.99, NOW £199.99
Both the Dyson Airwrap and the Shark FlexStyle Multistyler are already discounted ahead of Prime Day. It's rare to find discounts on these hair brands, especially Dyson, so if you're looking to finally invest in one of these popular hair tools don't waste time. The deals often sell out if they're popular and they might not happen again.
The cult brand that shows no signs of slowing down, Sol de Janerio has several viral scents across perfume mists, body creams and shower creams that are going to be up to 50 percent off during Amazon Prime Day. There are already some early discounts live, but to secure the best savings bookmark this page ready for June 23rd.
READ MORE: Everything you need to know about Amazon Prime Day and how to make extra savings
Yes. Amazon has confirmed up to 50 percent off select skincare staples from Sol de Janeiro as part of the Prime Day 2026 lineup, running June 23-26. Sol de Janeiro is consistently one of the most popular beauty discounts during Amazon's big sale events, so expect cult favourites like the Bum Bum Cream and the viral perfume mists to feature.
Yes, Olaplex is one of the confirmed brands for Prime Day 2026. Amazon's recent Summer Beauty Event already offered up to 30 percent off Olaplex, and the brand has appeared in Amazon's beauty discounting across previous Prime Day events, and the Olaplex Bonding Hair Oil already has 25 percent off it right now.
Dyson has already launched an early discount on the iconic bladeless fan, and in past years Dyson discounts on Amazon do appear but there’s no guarantee. Some Prime Day events have seen the Airwrap discounted by up to 20 percent, while others have seen no Dyson hair tool deals at all. We'd recommend checking back once the sale goes live on June 23, and we'll update this page the moment a genuine Airwrap discount is confirmed.
Prime Day is designed to be a members-only shopping event, meaning you’ll need to have an active Amazon Prime membership to unlock the discounts available during the sale, plus there are a few additional perks that come with membership, too.
Both during and outside of sales events like Prime Day and Black Friday, Prime members often receive early access to selected Lightning Deals. This means you’ll be able to shop some offers up to 30 minutes before non-members.
If you’re not currently a member, you can sign up for Amazon Prime for £8.99 per month, or £95 per year. Amazon also offers a 30-day free trial to new customers, so if you haven’t been a Prime member before, the Amazon sale is a good time to try it.
You can sign up just before Prime Day, take advantage of the discounts, and then cancel it before the trial period ends if you decide that a Prime membership isn’t for you.
Of course, membership comes with more than just shopping perks, too, including access to Prime Video and Amazon Music Prime, plus a Deliveroo Plus Silver membership.