Kim Kardashian under fire after daughter North unveils new look

Kim Kardashian has found herself at the centre of another controversy after her 12-year-old daughter North showcased a dramatic new look.

The SKIMS founder, 45, shares daughters North and Chicago, seven, as well as sons Saint, nine, and Psalm, six, with her ex-husband Kanye West.

For those who don't keep up to date with the family, Kim and North share a TikTok account so the mother-of-four can allow the youngster to express herself while also keep an eye on what she's posting.

The account features outfit videos, dances, and lip-syncs to popular TikTok sounds and boasts a whopping 19 million followers.

But the most recent slew of videos has prompted backlash online as North appears to have undergone a dramatic transformation.

North West, 12, shocked fans with an expected new look this week (TikTok/@kimandnorth)

In the new videos, North can be seen sporting electric blue braids, what looks like false eye lashes, heavy chains, faux face tattoos and what appears to be fake piercings.

In some clips, the 12-year-old even seems to be wearing bright blue eye contacts and grillz.

One of the fake face tattoos is a star under her eye, while the other is a word written in script, and two of North's friends sported similar looks in one video but with pink and green braids and contacts.

"Fake piercings and fake tatts 4 life," she wrote in the caption of one of the TikToks.

However, the videos have sparked a divide online and caused controversy on social media, with some people believing North is too young for the style.

One user questioned: "Face tattoos at 12?"

A second penned: "I'm sorry but isn't this too much for a 12 year old? I mean let kids be kids. 12 come on!"

A third commented: "This isn’t cute, shaking my head."

While another person chimed in with: "She can have a style, but this style looks ridiculously grown and not cute for a 12-year-old. Would you want your daughter walking around like this?!"

She sported blue braids, eye contacts, what looks like fake lashes, and faux face tattoos and piercings (TikTok/@kimandnorth)

However, others rushed to Kim's defence and pointed out that it could simply be a Halloween costume.

"It's a halloween costume, stop picking on a kid!" one user wrote, while a second questioned: "Or is this for Halloween?"

Someone else agreed: "This is probably a halloween costume."

A fourth wrote: "She’s 12 years old and having fun experimenting with her look, there’s nothing disturbing about that."

Speaking on the Call Her Daddy podcast last week, Kim opened up about the struggles of parenting, including what you should and shouldn't let children wear.

The reality star particularly mentioned the moment where she came under fire last summer after she let North wear a corset during an outing in Rome.

Kim explained: "It's really hard and it's really interesting because all the kids are wearing the same things.

"But then my daughter tries to wear it and then I'm like 'Okay we're never wearing that again'. Unfortunately, we made that mistake in front of the whole world."

It comes after Kim said she would never 'take her daughter's creativity' away from her (Instagram/@kimkardashian)

She added: "She's usually a girl that that dresses like a tomboy most of the time and she wanted to try something that her friends were wearing and went to the same place that they went to... and it's just like, 'Okay, wait, maybe you can't wear that', you know?"

Kim later said: "So, as a mum, you're kind of learning at the same time. But what I do know is my baby's such a good girl and such a sweet girl.

"The things that she has experienced, where she might have been outspoken or did something, she learns from that.

"She does listen to me but in other areas I'm like 'Babe if you want blue hair it is what it'. It makes her so happy. I would never take that creativity away from her."

Tyla has contacted a representative for Kim Kardashian for comment.