Jeffree Star has announced that he's 'team Selena' as he inserted himself into the alleged beef between Selena Gomez and Hailey Bieber.
Star certainly didn't hold back after he received a package from Hailey's skincare brand, Rhode Skin - but I'll let him speak for himself:
Selena and Hailey haven't directly addressed one another online, but fans are convinced they've been butting heads through subtle digs, body language and comments shared on social media.
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Selena has asked her followers to 'please be kind and consider others' mental health', but Star wasn't afraid of being critical when he cracked open the package in a video shared on TikTok.
He didn't hesitate to get to the point, saying: "Okay, so the packaging is so boring."
He then drew attention to a picture of Hailey featured on a leaflet inside the box, saying: "And then I open it up and - girl - she literally looks like she wants to die. Oh my god, that face is like, 'Why did I do this? Why did I create a skincare brand'."
Star claimed Hailey's brand had come about through 'privilege', saying: "So when you're privileged and you use daddy's money and you've never worked a day in your life, I guess this is what we're doing."
He went on to describe Rhode skincare as 'boring' as he looked at the grey-packaged products inside, before bringing Selena into the conversation, saying: "In this house we are team Selena and we are team not bullying anyone."
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Star explained that he'd decided to 'skip' the review of Hailey's products, instead throwing the box straight into a bin outside after announcing that Hailey didn't 'deserve [the] pink trash can' in his home.
"Just like Shawn Mendes said, 'Bye'," Star added.
A caption alongside the video described Hailey as a 'bully & mean girl', while viewers branded the video as 'honest' and 'iconic'.
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Fans also urged Star to review Selena's own make up brand, Rare Beauty, with one writing: "Yayyy!!!!! Team Selena!!! please do a Rare Beauty review!!!"
Hailey doesn't appear to have responded to Star's video, but it came just hours after she took to Instagram to promote her products in a series of Stories.
The model, who is married to Selena's ex-boyfriend Justin Bieber, launched her skincare range in 2022 and describes her products as those that 'really work, in a way that’s accessible to everyone'.
Selena launched Rare Beauty a few years earlier in 2019.
Featured Image Credit: TikTok/@jeffreestar/Instagram/@selenagomezTopics: Beauty, Celebrity, TikTok, Hailey Bieber