Hailey Bieber posts brutal message about Justin Bieber’s surprise album leaving fans confused

Hailey Bieber posted an unexpected message following the shock release of her husband Justin’s new album today - and fans are confused, to say the least.

The 31-year-old star delighted his legion of fans by dropping a lengthy surprise album at midnight last night (11 July), titled Swag.

The record, which features 21 songs, is the hitmaker’s seventh studio album and his first in four years since Justice back in 2021.

And both Hailey, 28, and the couple’s 10-month old baby, Jack Blues Bieber feature heavily on the album’s promo, firmly putting to bed any rumours about their marriage.

However, one thing that has left fans puzzled is the way the Rhode founder announced the new album to the world.

Posting on her Instagram story to her 55.2 million followers, she shared a picture of Justin's album art on a huge billboard and wrote alongside it: "Is it finally clocking to you f**king losers?”

Hailey Bieber shared an Instagram story following Justin's album announcement - and fans are puzzled (Instagram/@haileybieber)

And for those who don’t know what she’s referencing, Hailey seems to be quoting a viral video of Justin being approached by a photographer.

Last month, a clip of the Canadian star hitting out at paparazzi did the rounds online and has now even made it into the new album.

In the video filmed on Father’s Day, he says to a photographer: “It’s not clocking to you that I’m standing on business, is it?"

This very quote has now been sampled and remixed into his new song ‘Butterflies’.

And now it seems like Hailey is also quoting it, but social media users are puzzled and asking why, as well as who she’s aiming the brutal comment at.

Confused people on Twitter wrote: “What does she mean by that??” and “What does she mean by this?”

It seems a lot of Justin's behaviour could have all been a part of promotion for his new album (Instagram/@lilbieber)

A third also questioned: “Why did she write that?” as a screenshot of the post continues to circulate online.

Others chimed in with: “What’s sis doing?” and “Idek what that means what’s clocking?”

“I don’t get it. What and who she talking about??” penned another social media user.

And another asked: “Is that the album name or something?” while someone else simply quipped: “What does this mean?”

Meanwhile, other fans think Hailey could simply be calling out the haters and have praised her for the bold move.

One person wrote: “She is so defensive I love it,” with a second adding: “Oh she gagged I fear. We love this energy for her.”

The couple's relationship is often scrutinised by online critics (Instagram/@justinbieber)

“Not the soft launch of an album and a hard launch of beef,” wrote a third.

And others chimed in with: “Love her for this” and “Oh she ate that”.

The album comes at a time when the Biebers are facing a lot of scrutiny and swirling rumours surrounding their relationship and Justin’s health.

In recent months, the ‘Baby’ singer has left many of his followers concerned due to his often erratic social media posts.

However, Hailey made sure to shut down any speculation around their marriage by posting a mirror selfie with her wedding ring firmly on her finger.