Inside billionaires' 'Vagina-maxxing' club seeing women spend over $30,000 to improve intimacy
It feels like any time you open up social media now you're hit with a new 'maxxing' trend.
First it was 'looksmaxxing', then it was 'ballmaxxing' and 'nutmaxxing' (if you don't know, don't ask) but now it's 'vagina-maxxing'.
It turns out that in Silicone Valley, a place where money is no object, a group of wealthy wives are splashing the cash and paying obscene amounts of money to 'healthmaxx' their intimate parts - and their bedroom activities.
Yes, 'maxxing' is purportedly about self-improvement and it's great to work on yourself and to indulge in a little self-love and boosting your confidence, but a doctor has issued a warning against this latest trend.
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Wives are reportedly paying up to $30,000 to be part of a very expensive so-called 'Billionaires’ Vagina Club'.
The nickname was given to the women who are all attending the same plush gynaecology practice in the region, by the 'concierge gynaecologist' who works there.
According to the New York Post, Sally Greenwald is an assistant clinical professor at Stanford, and her practice treats everyone from billionaire wives, to high-flying executives and philanthropists .
They come to her for things like menopause care, hormone therapy and sexual wellness treatments.
On the surface, it sounds like a good idea to look after your health, however some of the treatments are obscenely expensive.
Unsurprisingly, some of her clients apparently took offence to the 'Billionaires' Vagina Club' name, so she stopped using it.
Greenwald offers annual memberships which start from $10,000 a year, and can exceed $30,000 for her highest level.
Her celebrity fans include the wife of Mark Zuckerberg, Priscilla Chan, who while it isn't known if she is a patient of hers, has hosted private events where the Greenwald has been invited to speak.
Former Meta executive Sheryl Sandberg is even writing a blurb for the gynaecologist's forthcoming book.
Greenwald says she specialises in increasing her patient's 'sexspan'.
Instead of their lifespan, this is the number of years they remain sexually healthy and active.
She told The New Yorker: “I am always, like, ‘What’s next? What’s better? Why don’t we try this?’”
While her message that 'sexual health is health' is an admirable one, one GP has criticised the 'vagina-maxxing' trend.
It comes after famed 'bio-hacker' Bryan Johnson shared his partner Kate's 'vaginal microbiome report', claiming she was in the 'Top 1% of all vaginas'.
Dr Ravina Bhanot, women's health GP and founder of The One Labs, exclusively told Tyla that 'vagina-maxxing' is a concern, and the worry is that it 'can medicalise normal female anatomy and create unrealistic beauty standards around female genitals.'
She warned: "It can also affect women’s mental health, from body anxiety to body dysmorphia or pressure to change normal vulvas just for aesthetics."
That's in addition to damaging your bank balance, too.
Topics: Sex and Relationships, Health, Women's Health, Money
Jen Thomas