Whether it's a pink gin in a tin or a flamingo-coloured Frappuccino, we're partial to a pink-hued beverage - so it's welcome news that pink prosecco is coming to the UK.
That's right, not sparkling rosé or pink champagne (both of which we're big fans of, FYI) but pink prosecco.
The fizzy, rosy-coloured drink is now officially a thing, say Prosecco DOC Consortium.
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The famed region of prosecco production located in North East Italy reportedly approved the pink prosecco - which, by the way, is more accurately described as 'rosé prosecco' - in May of this year.
The area has strict rules when it comes to product approval. To be classified as 'prosecco', the drink must come from the northern Italian region of Veneto.
Added to that, it must be made from glera grapes and contain between 10 and 15% pinot nero grapes, and have undergone a minimum 60-day tank fermentation process.
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It's the tank fermentation phase that gives the prosecco its fizz.
We're not sure whether it's the alliterative title of pink prosecco or its appealing colour - but either way, we're gasping for a glass or three or the stuff.
So, now that the product has been approved by The Ministry of Agriculture, Food and Forestry Policies' National Wine Committee, when can we expect to see it in stores?
Well, the good news is that we should see the pink fizz hit supermarket shelves before the end of the year, as Asda has announced that it will be stocking it in the run up to Christmas.
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According to the Prosecco DOC Consortium, we could see up to 30 million bottles of the pink rosé prosecco produced every year.
Bottoms up, eh?
Featured Image Credit: UnsplashTopics: Wine, Tasty Drink, Prosecco, Food And Drink, Alcohol