McPlant: McDonald's Is Finally Launching A Plant-Based Range For Veggies And Vegans
Trialling in 2021, the range will eventually include everything from tasty chicken substitutes to breakfast sandwiches for vegetarians and vegans.
But first up to drop will be a burger, served in a "warm, sesame seed bun with all the classic toppings", which is going to be tested in "key markets" next year. (We're praying for the UK right now!).
While we don't yet know what the range will be made from, it comes after the fast food giant tried out a collab with plant-based company Beyond Meat in Canada recently, launching the P.L.T.
Beyond Meat have since told outlets including the BBC that they are involved in the new McPlant formula, however, there is no confirmation as of yet from Maccies as to who they will be working with on the meat free range, or what it will instead be made out of.
In a blog post, which also teased us with a preview video, McDonald's wrote: "Last year, with those customers in mind, we tested our first plant-based burger in select restaurants in Canada.
"Based on what we learned and an encouraging response, we're excited to give you a sneak preview of the McPlant - a delicious plant-based burger crafted for McDonald's, by McDonald's, and with the kind of craveable McDonald's flavor our customers love.
"In fact, we think our culinary team nailed it. There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich.
"It's made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings.
"Markets can adopt the McPlant when they're ready and we expect some to test the burger next year."
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"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," the blog post adds.
"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Ian Borden, who heads McDonald's international operations, said.
Tyla has reached out to Maccies for details on when the range will be hitting UK stores for trials.
While Maccies is starting with a vegan burger, he added that it will eventually be a full range.
"In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes, and breakfast sandwiches," he said.
The exciting new range comes as we've seen tonnes of high street food joints rushing to get on the vegan hype recently, from Domino's to KFC to Nando's.
And it shouldn't be surprising, seeing as Barclays Bank has forecast that meat alternatives could even be worth as much as $140 billion (£106 billion) by 2029.
It is believed people are veering towards meat substitutes due to concerns over health, ethics and animal welfare and the environment.
While McDonald's is late to the 'fake meat' hype, it has had a fully vegan option for a while now.
The burger joint's veggie dippers are made from red pepper, rice, sun-dried tomato pesto and split pea mix in a crispy breadcrumb, and will be prepared separately from all meat and dairy products.
They can be ordered as part of a meal, a Happy Meal or on their own.
Featured Image Credit: McDonald's
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