Justin Bieber has slammed H&M’s ‘trash’ new fashion range that bears his face, encouraging shoppers not to buy the clothing.
The new line includes a grey t-shirt dress that has a black-and-white portrait of Bieber on it, a white jumper with a different greyscale image and a white tote bag that has a collage of pictures of the star.
Some items also feature the phrase 'I miss you more than life’, which is a lyric taken from Bieber's 2021 song ‘Ghost’.
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But Bieber claims he did not give his consent for the range, despite the fashion retailer saying it followed correct ‘approval procedures’.
The 28-year-old has his own official merchandise on sale via his website, which includes hoodies, sweatpants and t-shirts, with many of the items feature his images and lyrics from his latest album Justice.
Taking to his Instagram Stories, the singer fumed: “I didn't approve any of the merch collection that they put up at H&M… all without my permission and approval.
“SMH I wouldn't buy it if I were you.”
In another slide, he added: “The H&M merch they made of me is trash and I didn't approve it don't buy it.”
Along with his official merch, Bieber also has a separate clothing line called Drew, as a nod to his middle name, with many of these garments featuring a signature yellow and black smiley face.
In a statement to People, H&M said: “As with all other licensed products and partnerships, H&M followed proper approval procedures.”
The retailer has previously sold merchandise to promote a number of Bieber’s tours, including his Purpose Tour in 2016, and again in the following year for his Stadium Tour.
Tyla has reached out to H&M for comment.
Earlier this year, Bieber was forced to cancel his World Tour after being diagnosed with Ramsay-Hunt Syndrome months before, having shared footage showing his face was partially paralysed.
Bieber explained he was 'not able to complete the North American leg' of his Justice World Tour as a result of his battle with the syndrome, and said that despite his efforts to return to the stage, he was left with no choice but to call off the tour altogether.
"After resting and consulting with my doctors, family, and team, I went to Europe in an effort to continue with the tour. I performed six live shows, but it took a real toll on me," he explained.
"This past weekend, I performed at Rock in Rio, and I gave everything I have to the people in Brazil. After getting off stage, the exhaustion overtook me and I realised that I need to make my health the priority right now. So I'm going to take a break from touring for the time being."
Bieber went on to assure his fans that he's 'going to be OK', but that he needs time to 'rest and get better'.
Topics: Celebrity, Fashion, Justin Bieber
Jess Hardiman