Hair can be a really touchy subject for some people. It has to look a certain way all the time, and if it's messed with, they can lose their head.
And that's exactly what happened when a women went on a TV show and had her locks hacked at.
Have a look at the carnage that ensues when she sees what her hairdresser has done:
İlayda was appearing as a model on a Turkish makeover show, called Kuaförüm Sensin, which roughly translates to You’re My Hairdresser, when the mishap occurred.
While she obviously understood that she would be given a new look, it seems that the true extent of the potential transformation wasn't made clear to her.
In a clip from the episode, which inevitably did the rounds online, İlayda can be seen standing by hairdresser Bilal, who's standing poised with scissors in hand.
After a brief chat with the panel of judges, he then goes for it, lopping off 12 inches of her locks.
Seemingly please with his handiwork, Bilal then turns away and starts to band the hair up.
However, İlayda is decidedly less than impressed with what he's done to her.
At first, she starts to have a feel around to see what the damage is, and she quickly gets very, very upset.
Bursting into tears, the contestant rips off her gown and storms off the set, heading straight for the exit.
But the moment clearly got to her, because she then suddenly faints.
Luckily, there was another host on hand to catch İlayda as she fell, making sure that she doesn't hurt herself, before a member of the production team comes over and picks her up.
Since the clip was posted online, it has been viewed millions of times, with people stunned by the woman's reaction.
I mean, if we're honest, the moment the hairdresser gets the mirror out to show you what they've done, there is deep sense of dread that overtakes all of us.
But while most people just tend to nod along and say, 'Oh, that's perfect. Great job', I think we can all sympathise with İlayda's reaction.
At least it wasn't in vain, though, the hair from the show is donated to the cancer charity ‘Let My Hair Be Your Hair’.
And look on the bright side, İlayda, it'll grow back.