Morphe Releases Rainbow Make-Up Collection For Pride Month
The beauty brand's PRIDE Live In Colour Collection includes a 25L Live In Colour Artistry palette and a Live in Colour seven piece eye brush set which feature all the colours of the rainbow.
The palette features 25 matt and shimmery shades, with the shade names inspired by LGBTQ+ history and will retail for £20.
While the brush collection, which is made of synthetic bristles, comes with a custom case and costs a mere £26.
Announcing the news on Instagram on Monday, Morphe wrote: "Community. Artistry. Self-Expression.
"We are bringing you the PRIDE Live in Color Collection to celebrate all the bold, brave, LGBTQ+ babes & allies who inspire all of us to let our true colours shine."
And even better than the collection's vibrant colours is that the beauty brand is donating all of the proceeds of the range to support the Trevor Project, a 24 hour LGBTQ+ suicide prevention organisation for young people.
View this post on InstagramCommunity. Artistry. Self-Expression. We are bringing you the PRIDE Live in Color Collection to celebrate all the bold, brave, LGBTQ+ babes & allies who inspire all of us to let our true colors shine. :flag_white:️:rainbow: 100% of net proceeds from this collection will be donated to @TrevorProject during our pride celebration to help fund 24/7 suicide prevention & crisis intervention services for LGBTQ youth. :flag_white:️:rainbow: PRIDE Live in Color Collection Launching 6.5.19 @ 10AM PST :heart::yellow_heart::green_heart::blue_heart::purple_heart: #MakeLifeColorful
A post shared by Morphe (@morphebrushes) on
Morphe added: "We believe in helping to create a safe space where everyone-and we mean everyone-can feel accepted and free to express themselves.
"That's why we've partnered with @TrevorProject, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) youth.
"100% of net proceeds from our PRIDE Live in Color Collection will be donated to The Trevor Project."
The new beauty range will be available in the UK from 6th June online and in stores at London's Westfield Stratford and Birmingham Bullring.
Other brands are getting involved in the 50th anniversary of the Stonewall uprising including IKEA, who is releasing a limited-edition rainbow version of its iconic blue shopping bag for £1.50.
Featured Image Credit: Morphe