Make-up is a wonderful tool for talented artists all around the globe to showcase their jaw-dropping skills and impressive techniques.
From a natural everyday look to some hardcore special effects gore - it's clear that MUAs have really been stepping up to the plate.
The latest viral craze revolves around one woman's particularly harrowing 'uncanny valley' make-up look, which has left the internet beyond creeped out. Have a look but, you've been warned, it's quite the jumpscare:
Now, incase you're lucky enough to be unfamiliar with what the 'uncanny valley' is, let me break it down for you.
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The 'uncanny valley' theory centres around the idea that some people have a fairly uncomfortable and disturbed reactions to when things like robots and animations closely resemble humans in many respects, but are not quite convincingly realistic.
Think of a weird old doll that appears almost humanoid but just misses the mark, or a retro cartoon whose face isn't quite right.
Make-up artist, Meg Murphy who goes by the handle @megssfx online, took to Instagram to share with her 21.7k followers her 'creepiest and easiest Halloween make-up'.
And no - there was no presence of fake blood, blacked-out coloured contacts, or prosthetics commonly used to complete any spooky season look.
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It was something far more chilling.
The 20-year-old began by quickly shaving the ends of her brows before adding a light foundation all over her face, then an even lighter colour under her eyes, which was followed by a white eyeliner in her waterline.
She then rounded off her eyebrows with a dark brow pencil and used concealer to block out the front and end sections so they appeared shorter.
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Next, Meg added black eyeliner to her lids and even more concealer to the outer corner of her eye so they looked smaller.
A touch of mascara was then applied to her lashes.
And now for the lips.
Meg lengthened her smile using a brown lip liner and blurred out her Cupid's bow when lining her pout.
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Some bronzer was added to her temples followed by a rosy blush to the centre of her cheeks towards her nose.
The clip then cuts to the finished look and, let's just say, it's definitely not one for the faint-hearted.
The reel has since gone viral after clocking up a staggering four million views and over 235k likes on the platform with hundreds upon hundreds of people rushing in to share their reactions to the look.
One Instagram user revealed: "THIS SCARED THE LIVING SH*T OUT OF ME!"
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"Actually PETRIFIED," admitted a second.
A third penned: "I can't figure out whats so creepy about it but it just is."
A final Instagram user offered a neat little explanation as to why the make-up triggered such a freaked out response in viewers, writing: "For anyone wondering why this is so unsettling: the eyebrows curve down way too soon.
"The white she placed under the eyes make them look way too round and circular.
"The lips are also too round, lacking a Cupid's bow. The face is devoid of any colour or fleshiness, it looks pale and washed out.
"All of these together make it look like a poor imitation of a human."
So, there you have it.
Featured Image Credit: Instagram/@meggsfxTopics: Beauty, Instagram, Make-Up, Social media, TikTok