Popping up across stores, George will be letting customers get their hands on their own Gucci garments for as little as £12.
Watch the clip announcing the exclusive drop below:
The challenge to grabbing the gems is being able to find one of the 30 exclusive pieces which will be hidden in stores around the UK.
The brand will release teasers on social media throughout the day on Friday 26th November about where you can find your vintage goodie, hopefully at your local Asda store. If you manage to find one, you might be able to spend as little £12 for your own designer item.
Instead of forking out £4k for a coat or even a pair of socks to keep your toes warm for £145, you could adorn yourself in Gucci for a fraction of the price!
The project is happening in collaboration with vintage wholesaler PreLoved who is George's sustainability partner.
You can now get vintage clothes from 50 Asda stores including in London, Bristol, Birmingham, Edinburgh and Brighton thanks to PreLoved and George's partnership as part of the supermarket's 'George for Good' commitment.
Steve Lynam, MD of Preloved Wholesaler LTD said: "Our Partnership with George at Asda is one that we are extremely proud of, so we’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.”
Lauren Mallins from George at Asda said: "Whether you are a lover of vintage or just want to make more sustainable
choices, our hand-picked PreLoved pieces are always a treasure trove of gems and now Gucci is adding to our
customers’ reasons to shop with us."
Whether it's a jacket, dress or a shirt, George is also asking you to share your steal on social media using the hashtags #Preloved and #HouseofGucci, and also so you can show off to all of your followers the ultimate thrifty find.