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Getting the perfectly plump pout that looks glossy but not sticky is a fine art — but one lipgloss is being hailed for being able to deliver it all.
Not only has the hero product become a huge hit after being released last month but it's already got over 400 reviews from happy customers who have claimed it's left their lips plumped, with one even claiming hers have 'doubled in size'.
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The lip gloss, which comes in two versatile shades and claims to plump the volume in your pout by 93% instantly, launched earlier this month.
It's designed to leave a lasting effect, looking 25% fuller in just two weeks of use.
So where can I buy this, I hear you ask?!
Where to find it
The Pillow Talk Big Lip Plumpgasm is the latest piece in the popular Pillow Talk range from celebrity makeup artist Charlotte Tilbury, who has worked with the likes of Kate Moss, Kim Kardashian and Jennifer Aniston.
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Writing on her website, where you can get the lipgloss for £27, Charlotte writes that the gloss will deliver "fullness from the first touch", giving users a "juicy, plumped-up pout in seconds".
She also echoed the product's claim that "the more you wear it, the more your natural lips look plumper and smoother" — something I'm sure we can all get on board with, right?
So how does it work exactly?
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Well, its plumping properties are thanks to a special formula harnessing collagen and hyaluronic acid; the acid gives a tingling effect which can help lips look fuller and bigger.
One happy shopper raved about the plumping effects as she left a review, where she wrote: "Charlotte Tilbury is the best lip gloss/ plumper i have ever used. It makes my lips so full and plumped it looks double the size and so soft and smooth."
She added: "Definitely it will always be in my makeup bag. Just the best one you can get."
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Another woman shared her thoughts as she posted: "Wow! Just Wow! I love this product. You can see by the photos how much it works. I do have quite full lips and struggle to find a product that shows them off but also adds a bit of wow, without looking like a duck!"
"Wow my lips looked amazing. They felt smooth and soft. The big lip Plumpgasm made them look fuller and the shine was so good," said a third.
The Pillow Talk Big Lip Plumpgasm is available from charlottetilbury.com.
Niamh Spence