Lush confirms Snow Fairy is coming back next month
Good news, Lush fans! The cosmetics giant has confirmed its Snow Fairy collection is coming back to stores within a matter of weeks, meaning you can stock up as those darker, colder nights start to draw in.
For many people, Snow Fairy has become as synonymous with Christmas as the Greggs Festive Bake and a Starbucks Gingerbread Latte.
The iconic sugary-sweet bubblegum scent was invented 18 years ago by Lush’s Global Retail Director Claire Constantine, daughter of Co-Founders and Product Inventors Mark and Mo Constantine.
“When I was around 11 mum and dad brought home a pink shower gel with no scent,” she explains on the Lush website.
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“I found it in the bathroom and told them that I loved the colour but it needed to smell of candy fluff and my favourite perfume. That product became called ‘Snow Fairy’ and is now our best selling Christmas product year after year.
“I still love it to this day!”
And while some people might resent seeing festive products on the shelves too early on, it’s fair to say we’ll never complain about this old friend making a comeback – for its 17th year, no less.
Snow Fairy will be returning to stores from 21 September as Lush unveils its Christmas range for 2023, with the company saying in a press release earlier this month: “For sparkle like there’s snow tomorrow, lather up in candy-sweet suds that shimmer with magic that comes but once a year.
"Lush festive favourite, Snow Fairy, is a cult fragrance making a comeback for its 17th year. The delicious bubblegum-scented range will feature returning classics as well as new innovations, for a sugary sweet Christmas.”
It also added that prices for the collection will range from £3.75 to £25.
However, if you can’t quite wait until then, the company has decided to treat fans to an early treat, having let the Snow Fairy shower gel out of hibernation today (Thursday 24 August).
“The sweet candy floss scent of the seasonal exclusive will launch on Thursday 24th August in Lush shops globally and online, a few weeks before the festive collections,” the company said.
According to Lush, last year it sold 216,000 Snow Fairy shower gels in the UK and Ireland – equating to around 232,800 kg of the product, or 1,500 full bath tubs!
A number of stores across the country are also hosting Snow Fairy after-hours lock-in events on 21 September, which will give customers an exclusive chance to ‘shop the range at their leisure’, alongside the chance to be shown the collection in depth by bath and body experts.
Jess Hardiman