Liberty announces waitlist for its sell-out advent calendar in JULY – here’s a definitive list of every beauty calendar to sign up for

It might still be summer, but beauty fans already have Christmas on the brain.

In what feels like the earliest festive announcement yet, Liberty has officially launched the waitlist for its hugely popular beauty advent calendar, giving shoppers the chance to be first in line when one of the most sought-after beauty buys of the year finally lands.

If previous years are anything to go by, you'll want to be quick.

Liberty's beauty advent calendar has earned cult status thanks to its luxury line-up, impressive savings and tendency to sell out long before December rolls around.

The 2026 edition is shaping up to be its biggest yet

Expect everything from skincare and makeup to fragrance and haircare, with products from brands including Jones Road, ILIA, Matière Premier, Augustinus Bader, Reome, Sunday Riley, Sisley and Violette_FR.

Speaking about this year's launch, Laura Freitas, Beauty Buyer at Liberty, said: "This year's edit is our best yet with our highest-ever product value and more newness than we've ever included before.

"Every product has been selected with real consideration, bringing together a mix of trusted icons and future icons that we believe earn their place in your routine."

With Liberty becoming the first retailer to officially tease its 2026 beauty advent calendar, it's safe to say advent calendar season has officially begun.

Better still, it's likely only a matter of time before the rest of the beauty world follows suit.

We'll be updating this page as more brands reveal their festive offerings, but for now, here's every beauty advent calendar waitlist you can join right now.

Liberty Beauty Advent Calendar 2026

The waitlist for the Liberty beauty advent calendar is officially live, and if you're hoping to get your hands on one this year, we'd recommend signing up sooner rather than later.

The calendar is worth more than £1,300, costs £285 and features 29 products, with 21 full-sized. Whether you're looking to discover new brands or stock up on luxury favourites, it's packed with some of the biggest names in beauty.

Lookfantastic Beauty Advent Calendar 2026

Lookfantastic's beauty advent calendar has become another firm favourite with shoppers over the years, regularly selling out thanks to its mix of premium beauty brands and excellent value.

While the retailer hasn't revealed what's inside the 2026 edition just yet, it has already launched its waitlist, meaning subscribers will be among the first to hear when the calendar officially drops.

It's well worth signing up if you're hoping to beat the rush.

Sephora Beauty Advent Calendar 2026

Sephora is also getting ahead of the festive shopping season by opening its waitlist early.

Although the retailer is keeping most details firmly under wraps, it has revealed one exciting clue already. This year's calendar will contain an impressive 41 beauty treats, with 27 of those coming in full size.

That's enough to make the Sephora beauty advent calendar one of the biggest ones we've heard about so far, and we'll be keeping a close eye on further announcements over the coming weeks.

Fortnum & Mason Beauty Advent Calendar 2026

Fortnum & Mason has also thrown its hat into the ring with another seriously luxurious beauty advent calendar for 2026.

Priced at £275, the calendar contains 25 beauty treats in total, including 24 full-sized products and one travel-sized favourite. Better still, the collection is worth more than £1,225, making it one of the best-value luxury calendars announced so far.

Inside, shoppers can expect a curated mix of premium skincare, makeup, fragrance and body care from brands including Ortigia, Wildsmith, Clive Christian, Delilah, Granado, Jean-Charles Brosseau and Benamôr 1925.

It's not just the contents that are impressive either. The calendar features a stunning floral exterior that's almost too pretty to put away once Christmas is over, making it as much a festive decoration as it is a beauty treat.

Cult Beauty Advent Calendar 2026

Cult Beauty is back with not one, but two beauty advent calendars for 2026, giving shoppers the choice between a Signature Edition and a Special Edition.

Whichever you go for, you're getting seriously impressive value.

We're not sure whether this goes for both calendars, but Cult Beauty says its calendar will retail for £245 but is packed with more than £1,100 worth of beauty products, including 16 full-sized favourites.

As you'd expect from Cult Beauty, the edit focuses on some of the biggest names in skincare, makeup and haircare, while also helping shoppers discover the latest must-haves.

This year's calendar even includes seven products that launched on Cult Beauty during 2026, making it an exciting pick for anyone who loves trying the newest beauty innovations before everyone else.

Lush Advent Calendars 2026

Lush is doing things a little differently this year, with two advent calendars to choose from depending on whether you're a bath bomb superfan or want to experience a little bit of everything.

The classic Lush Advent Calendar is back, packed with 25 vegan beauty treats across bath, body and shower, including 10 gift-exclusive products you won't be able to buy separately.

There's also the 29½ High Street Advent Calendar, inspired by the address of the very first Lush shop. It's a dream for anyone who loves a long soak, filled with 25 bath-time treats, including bath bombs and bubble bars, plus five gift-exclusive products and a playful keepsake design featuring pop-out cardboard characters.

If you're a Lush Club member, you can unlock exclusive early access to pre-order right now before the general release. Lush says it's expecting to begin dispatching calendars in October 2026.

When will beauty advent calendars go on sale for 2026?

While it might feel incredibly early to be thinking about Christmas, beauty advent calendar season now kicks off months before December.

Many of the biggest retailers begin revealing details from July onwards, with launches typically ramping up throughout August and September.

The most popular calendars often open waitlists first, giving shoppers the chance to register their interest before they're available to buy. They then usually go on sale between late August and early October, although exact launch dates vary by retailer.

The best beauty advent calendars have been known to sell out within days (sometimes even hours) so joining a waitlist is often the best way to avoid missing out.

As more retailers begin teasing their festive launches, we'll continue updating this guide with everything you need to know, including release dates, prices, contents and, of course, where to shop them before they inevitably sell out.

Are beauty advent calendars worth it?

If you love trying new beauty products, the answer is usually yes.

Most beauty advent calendars offer products worth hundreds (sometimes more than £1,000) while costing a fraction of that price.

Many also include a generous number of full-sized products, meaning you're often getting far more value than if you bought each item individually.

They're also a great way to discover new brands alongside cult favourites without committing to the full price of every product.

Whether you're stocking up on skincare, refreshing your makeup bag or treating yourself to luxury fragrances, beauty advent calendars can be one of the best-value beauty purchases of the year.

If you're someone who counts down to Christmas with a beauty treat every day, it might feel ridiculously early to be thinking about advent calendars.

Considering how quickly the most popular ones disappear every year, getting your name on a waitlist in July could end up being the smartest beauty decision you make all year.