Pornhub reveals who used the site the most in 2025 - there’s a clear winner

Pornhub has just released its annual Year in Review, and it's revealed exactly who used the site the most in 2025.

Spotify Wrapped does an expert job at telling us what we enjoyed listening to over the past 365 days, but Pornhub has since hopped on the trend and has published its very illuminating findings on what people, um, enjoyed watching most while getting it on solo-style.

Now, whatever your personal and/or political opinions are on the matter, you can't deny just how widespread porn usage is across the globe, with three quarters of Gen Z saying they watch porn, and many are actually using it as their sex ed - something that's far from ideal.

But it's not only Gen Z who are watching X-rated material online. It's, unsurprisingly, a very common habit across all ages, and all countries, for that matter. But one nation has clearly taken home the number one spot, once again!

Pornhub has just published its 2025 Year in Review (Jack Taylor/Getty Images)

Which countries used the site the most?

Pornhub revealed the leading 20 countries generating the most visits, explaining: "Many users show a particular interest in content showcasing homegrown talent, featuring people from their own country, a trend that often stands out in the top searches for each region."

Once again, the United States has claimed the number one spot as the leading source of traffic to Pornhub, as the report explains: "With its massive population exceeding 300 million, the country continues to represent a significant share of the site’s visitors."

Jumping up two spots to the 2nd top country by traffic this year was Mexico, dropping France down –4 spots (a drop that was impacted by Pornhub's decision to suspend access to France).

Meanwhile, the Philippines remained the 3rd top country by traffic again this year, holding the same spot as in 2024. Brazil jumped up +3 spots to become the 4th top country by traffic, followed by Germany jumping +1 spot.

The United Kingdom (another country affected by age verification laws), dropped –3 spots in 2025.

"Otherwise, there were no major changes in traffic by country. Overall, the top 20 countries make up 77.5% of all daily traffic to Pornhub. Pleasure is truly a global pastime," Pornhub added.

The full list, in order, is as follows:

1. United States
2. Mexico
3. Philippines
4. Brazil
5. Germany
6. France
7. Italy
8. United Kingdom
9. Spain
10. Canada
11. Japan
12. Poland
13. Argentina
14. Netherlands
15. Colombia
16. Ukraine
17. Australia
18. Egypt
19. Peru
20. Chile

The United States has claimed the number one spot as the leading source of traffic to Pornhub once again (Pornhub)

Which gender used the site the most?

Pornhub explained that the overlap of male vs female categorical interest 'tends to be quite similar year over year'.

"For men, 'Japanese', 'MILF', 'Mature', and 'Anal' were their top favourites again this year. For women, it was 'Lesbian', 'Japanese', 'MILF', and 'Anal' again this year," the website noted.

The overlap of male vs female categorical interest 'tends to be quite similar year over year' (Pornhub)

However, 'Trans' grew for both genders, aligning further with the diverse desires trend that defined 2025. Mature grew +1 spot for women, making it into the top 5 for both genders. Reality and Hardcore were both up for women, with women now viewing the Reality category +155% more than men.

Unsurprisingly, 'Popular With Women' is viewed +102% more often by women, while 'P*ssy Licking' is viewed +99% more, and 'Bisexual Male' and 'Solo Male' are viewed +67% and +48% more often by women.

38% of worldwide visitors were female (Pornhub)

Which age group used the site the most?

Pornhub explains that the overlap of male vs female categorical interest 'tends to be quite similar year over year'.

"For men, 'Japanese', 'MILF', 'Mature', and 'Anal' were their top favourites again this year. For women, it was 'Lesbian', 'Japanese', 'MILF', and 'Anal' again this year," the website noted.

Breaking down visitor demographics, Pornhub's statisticians found the average age to be 38 years old. In 2024, the average age was the same.

The 18-24 age group contributes to 29% of all visitors, up +2% from 2024. Combined with the 25-34 age group, who make up 23% of all visitors (a decrease of –1% from 2024), the two groups account for over 50% of all traffic to Pornhub.

Meanwhile, the 35-44 age group contributes to 17% of all visitors, the 45-54 age group makes up 14% of all visitors, the 55-64 age group makes up 10%, and the 65+ age group makes up the smallest proportion, 7%.

The average Pornhub visitor age was 38 (Pornhub)

When Pornhub's statisticians broke it down by the top 20 countries, they found the 18-24 age group made up the most traffic in Egypt at 50%, the Philippines at 49%, and the United Kingdom at 47%.

The 25-34 age group contributed to 31% of visitors in Egypt, and Canada and the Philippines at 29%. The 35-44 age group contributed to 26% of Colombia’s traffic, 24% of Poland’s, and 23% of Spain’s traffic.

And, last but not least, the 65+ age group made up 22% of traffic in the Netherlands and 19% of all traffic in Japan.

Wonder what will change in 2026...

LADbible Group has recently launched For F*cks Sake – a national campaign to help young people navigate porn, communication and real-life sex. You can find out more about it here.