Madison Burgess
A baby name expert has revealed the monikers she's hearing the most right now during her consultations.
SJ Strum has forged a career as the UK's leading baby name expert and celebrity name consultant after her YouTube channel on the same topic took off.
The mother-of-three struggled with naming her own children as she and her partner couldn't see eye to eye, which prompted her to document it on the social media platform.
From there, she began making weekly videos dishing out baby name inspiration and helping her followers with their dilemmas, before turning it into her full time job.
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Now, charging £80 for a list of 15 names, she's become one of the country's top experts on baby names and has helped a number of influencers and celebrity clients make the huge life decision.
The private consultations work by SJ sending out a questionnaire to clients, where they can jot down their current name lists, as well as details about their life experiences, passions and interests.
The expert explained: "I'll go back to them with around 15 names, and each name has its own page and it tells them the history of the name, why I think they would like that name, the popularity and trajectory and how it matches their style."
Speaking to Tyla, SJ has opened up on the monikers she's hearing the most right now - and some of them might surprise you.
The current favourites are:
SJ explained how Ophelia has risen to new heights of popularity thanks to Taylor Swift's hit song, 'The Fate of Ophelia'.
While the name Margot has also seen quite the increase due to none other than Barbie actress, Margot Robbie.
The expert said: "The name Margo a few years ago, even nine years ago, was not on the radar. And then Margot Robbie's made it like the most beautiful name, because we associate it with her."
River and Winter made the list thanks to a rise in whimsical word names, which began as a celebrity trend and has now become more mainstream.
The trend is led by the likes of Khloé Kardashian calling her daughter True, as well as Nara Smith's little girl, Fawnie Golden, Rhianna's daughter Rocki Irish and Megan Fox and Machine Gun Kelly's first-born, Saga Blade.
"These names appeal to Gen Z as they are inspired by values which appeals to the Gen Z’s social consciousness or often rare words from the natural world which feel grounded and harks to a simpler time in what’s become a complex world," explained SJ.
Some examples of these names are: Virtues, Reverie, Sage, Maverick, Haven, Wilde, Storie, Blythe, Fable, Verity, Nature, Atlas, River and Forest.
Sailor, Tiger, Ocean, Cove, Blossom and Phoenix are also rising with this trend.
If this isn't quite your style, vintage names and 'quirky heirloom' style names are also becoming more favoured as Gen Z parents are looking for 'unique names within traditional trends'.
Names that fit into this category include: Ezekiel, Ludo, Alma, Hyacinth, Dovey, Rudy, Hector, Francis, Boaz, Ivo, Trudy, Mavis, Willa and Sybil.
SJ said: "It’s the perfect blend as the names are recognisable and ‘authentic’ but stand out amongst their peers. Something that 90’s born parents really value after growing up in a sea of Jack and Sophie’s. It’s created the urge for their own children to have a name that is ownable and memorable.
"Going further back in time to find quirky heirlooms that have been out of style is the equivalent of that perfect vintage leather jacket - not off the shelf, not fast fashion and truly one of a kind."