A cardiac surgeon is attempting to steer his patients away from a particular beverage, branding it 'liquid death'.
Oddly, however, the popular drink in question contains no alcohol.
Dr Jeremy London, a board-certified general, vascular and thoracic surgeon, often shares his neat tips and tricks on improving wellbeing on social media - including recently, when he outlined 'four things I absolutely avoid as a heart surgeon'.
Now, the first three points he makes shouldn't come as a huge surprise.
"Number one, smoking: no question the single worst thing you can do for your entire body," Dr London began. "Destroys your lungs, causes lung cancer, high cardiovascular risks, heart attacks and strokes, don't smoke."
Dr London firstly warned his followers off smoking, booze and refined carbs (Getty Stock Images) Next up, he turned his attention to booze, adding: "Hate to break it to you [but it's] toxic. Toxic to every cell in your body. Your body, your rules, you decide for yourself. For me personally, removing alcohol from my life has probably been one of the most transformative decisions I've made as an adult."
And thirdly, Dr London attempted to dissuade his followers from lacing their diets with breads and pastas.
"Avoid the refined flours and wheats," he explained. "Eighty per cent of weight control is diet, 20% is exercise. I guarantee you can out-eat any exercise that you do."
It was then that the social media medic honed in on another threat he's given the nickname 'liquid death'.
You might be picturing high-volume liquors like Jägermeister, or spicy shots like tequila - but according to Dr London, it's not just boozy bevs that can have a detrimental impact on a person's wellbeing.
He described fizzy drinks as 'liquid death' (Getty Stock Images) It's soft - or fizzy - drinks.
"Just don't drink them. Period. Done," he explained.
Not long after posting his Instagram warning, Dr London was invited to make an appearance on the TODAY show, where he admitted the eerie nickname he's given to sugary, carbonated drinks was done in a bid to draw further attention to deeper issues.
"I think that soft drinks are just a scourge in our society, and so I was really trying to get some attention," he explained. "Obviously, high-calorie soft drinks and ingesting a lot of calories that people don't realise they're getting with the sugar-based soft drinks is a big no-no."
Dr London isn't the only online medic to issue a warning on the alleged threat of soft drinks.
During a recent appearance on the Zoe podcast, Dr William Li noted: "Soda is everyone's favourite whipping boy. Rightfully so.
Several other medics have issued similar warnings (Getty Stock Images) "The preponderance of clinical evidence, public health evidence, shows that high consumption of soda is associated with everything from metabolic disease to cardiovascular disease to cancer risk."
He went on to hit out: "But is it the sugar? Is glucose that demonic element that we need to crucify? Answer's no. Soda is not just water, otherwise that'd be just carbonated water. But soda itself has all these additives, colours, flavourings, preservatives, stabilisers... that is accumulated exposure to toxins.
"It's not one exposure, it's the chronic exposure over time."