Furious I'm A Celeb viewers demand new rule change following latest episode

ITV producers have been inundated with requests to make an amendment to the I'm A Celeb rulebook.

The pleas have emerged after a plethora of fans claimed they were 'bored' by recent antics Down Under, especially when it comes to one particular camp-mate...

In the 22 years since it's been on screen (I know, anyone else feeling old?), very few changes have been made to the general running of the survival series.

Since 2002, a batch of stars have been thrown into the Aussie jungle each year with very limited supplies - and one 'luxury item' - and asked to earn their evening meals by taking on dreaded Bushtucker Trials and daily challenges.

Contraband items and rule breaks lead to punishments, and camp chores are designated fairly.

Tensions run high, celebs butt heads, and by the end of the show, three stars remain, with the general public voting for who they want to see crowned 'King or Queen of the Jungle'.

As we say, not much has changed in the two decades I'm A Celeb has been on air.

Dean has given up on several trials (ITV)

Now, however, a batch of disgruntled viewers are hoping to see a change made to the ITV reality series' official protocol, which allows viewers to repeatedly vote for the same star to carry out each nightly Bushtucker Trial.

The plea comes after Radio 1 host Dean McCullough was once again voted to take on another trial, despite having forfeited three so far by yelling out those eight words that Ant and Dec hate to hear.

They're, 'I'm a celebrity, get me out of here' - in case you needed a reminder...

Taking to social media, one viewer claimed they were tired of seeing Northern Irish lad Dean chickening out of challenges just minutes into each one.

One hit out: "It should be a rule that after at least 2 trials that person should be exempt from doing anymore, it's just annoying now! who's actually voting Dean anyway."

Viewers are less than pleased to see Dean voted for every trial (ITV)

Another added: "Borrrrrrrring Dean !!! Again !! Why can't they make a rule where if campsites are voted for 2 they're except for the rest 2 . It's unfair on the others."

A third went on: "Bored of dean doing all the trials. They deffo need to bring in a rule where a person can’t be voted for two trials in a row."

As we say, the plea comes after Dean gave up on several of the trials he's been voted for so far, having severely limited the amount of food being dropped into camp each night.

And by the sounds of things, viewers aren't the only ones sick of hearing him give up so often.

Speaking on the IAC spin-off show last week, presenters Ant and Dec admitted they'd been left disappointed that viewers were repeatedly missing out on the full lengths of trials.

Ant and Dec have also appeared less than pleased by Dean's efforts (ITV)

Dec began: "We are genuinely disappointed because you are prepared to do the whole trial and you want to see the whole thing."

"There’s a lot of time gone into the trials so when it’s called early your like, 'Aww'. That’s why we continued to ask him some questions after because we were really enjoying it."

Ant then jibed: "But on the other side we’re like 'oh, a bit of an early finish, let’s get out and get a suntan'."

He added: "Even in the past when we’ve had people not go through with it we’ve sometime bought the trials back because we want them to be seen."

Though Ant later apologised for the pair's comments, branding their own views on Dean 'unprofessional', viewers later jumped to the presenters' defence, praising them for 'saying it as it is'.