I'm A Celeb viewers slam 'shameful' advertising plug as celebs receive personal items

ITV producers have come under fire from I'm A Celeb viewers for plugging a postal delivery brand whilst introducing this year's luxury items.

Taking to social media to comment on the bizarre 'plugging', several viewers branded the decision both shameful and unnecessary.

Despite being just three episodes into the 2024 series, this year's cast have already received their most eagerly-awaited items.

The move has somewhat baffled viewers, being that the reunion with their 'luxury items' usually comes much later in the show as a means of reminding camp-mates of home, and providing them with some last minute morale.

And adding an extra twist, IAC producers allowed the line-up's family members to select their gifts, as opposed to letting the contestant's pre-decide before filming commences.

Last night, we saw McFly's Danny Jones and Coronation Street actor Alan Halsall given the task of securing the items with an out-of-camp mission.

The big-name duo arrived at the 'Jungle Delivery Centre', where they were asked to answer a set of questions about their fellow contestants.

If they answered a question about a co-star correctly, they'd win the item for that star.

During the challenge, each item was hidden within an unmarked box, each bearing a star's name.

Each package bore Amazon Prime packaging (ITV)

After Danny and Alan secured the gifts, however, they were transported to camp, suddenly bearing labels and advertising from Amazon Prime.

As the pair arrived at the Jungle Delivery Centre, they were asked to answer questions about the other contestants to win their luxury items.

During the challenge, the items were packaged in an unmarked box bearing just the celebrity's name.

However, when they arrived back in camp with the good news and gifts the package was clearly an Amazon delivery box.

"He's carrying an Amazon box!" Loose Women star Jane Moore yelled as they approached, before Radio 1 presenter Dean McCullough added: "Seeing Alan carrying that Amazon box…".

And whilst one might have expected the plugging to be overlooked by producers, many fans weren't too pleased to have a brand thrown into their face.

Sharing a screengrab of the the Prime parcel sitting in the 'Bush Telegraph' awaiting collection, one viewer slammed the brand's involvement on social media: "Shameful advertising of Amazon on I’m a celeb".

Viewers took to social media to express their disappointment (ITV)

"#ImACeleb doing the packages from home stupidly early, just so ITV can make some money from Amazon in Black Friday week is it?" another accused.

A third went on: "The Amazon product placement?!? What the f**k".

And a fourth added: "Not the product placement promo ad thing from amazon there wtf."

Tyla has reached out to ITV for comment.

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