Katy Perry is in the thick of it regards to trying to drum up excitement over her latest single, 'Lifetimes', but it seems the reaction may be overshadowed by environmental concerns.
'Lifetimes' is the most recent single released by Perry, and will be part of her upcoming album, 143, which will be released on 20 September.
At a listening party, Perry told fans that the track is inspired by her daughter, Daisy Love Bloom: "It is funny how sometimes you’re looking for your soulmate in a partner. It could be a dog, your mum, your best friend, your cat... but for me it came in the form of Daisy.
"I wrote Lifetimes about her. Every night, before we go to sleep, I say, ‘I love you’, and then I ask, ‘Will you find me in every lifetime?’ and she says, ‘Yes.’”
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The accompanying music video for 'Lifetimes' was filmed in Spain’s Balearic Islands - and it seems the location has landed Perry and her team in hot water.
It has emerged that there has been an investigation launched which aims to conclude whether or not filming caused environmental damage to the protected dunes in S’Espalmador - a protected area.
The Environment Department of the Balearic Islands issued a press release yesterday (13 August) declaring that the production company responsible for the recording of Katy Perry's video in Ibiza had not requested filming authorisation.
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They stated: "Preliminary investigation actions have been initiated."
They went on to add that that the 'Lifetimes' video is not a 'crime against the environment', but an infringement, because filming can be 'authorised'.
The video follows Perry spending time in Ibiza and Formentera, between the beach and the club.
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The investigation is the latest blow to Perry with regards to her recent music.
Prior to 'Lifetimes', Perry released the single 'Woman's World', to much negative criticism.
Laura Snapes wrote for the Guardian: "This garbage has six writers. Granted, it is infernally catchy, but it is the Bic for Her of pop, the pink Yorkie for girls (get your lips around this!), a song that made me feel stupider every sorry time I listened to it."
Brian Hiatt added for Rolling Stone that 'Woman's World' was a 'hilariously catastrophic attempt at a comeback single", with 'brain-dead lyrics', before branding it an 'instant flop'.
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One can only assume Perry was hoping for a better run of press with 'Lifetimes', but with the actions of The Environment Department of the Balearic Islands coming to light, it doesn't seem all that likely.
Tyla has reached out to Katy Perry's reps for comment.
Topics: Celebrity, Katy Perry, Music, News, Environment
Kya Buller