Victoria Beckham addresses son Brooklyn's ‘Brand Beckham’ claim in new statement

Victoria Beckham has finally addressed 'Brand Beckham' following her son Brooklyn's explosive claim made about the family earlier this year.

Back in January, the 27-year-old shocked fans all over when he shared a lengthy statement to Instagram about his family, writing at the time: "I do not want to reconcile with my family. I'm not being controlled, I'm standing up for myself for the first time in my life."

Brooklyn, who is the eldest of David and Victoria's four children, added that he grew up with 'overwhelming anxiety' and went as far as to allege that his family 'values public promotion and endorsements above all else'.

"Brand Beckham comes first," he slammed.

Victoria has now addressed the 'Brand Beckham' phenomenon on Emma Grede's Aspire podcast, which premiered on Tuesday (5 May).

Victoria Beckham has addressed 'Brand Beckham' just months after Brooklyn's bombshell claims about his family (David M. Benett/Dave Benett/Getty Images for Hugo Boss)

Speaking about raising her children, Brooklyn, Romeo, Cruz and Harper, alongside David, the fashion designer shared: "Our children have had a very different upbringing from myself and David, and I think the world is also a very different place now than it was when they were younger.

"We've always tried to protect the children as much as we can; we've always been very close."

Victoria continued: "Ultimately, we want the kids to be hard-working, kind. I think that I've always wanted to be the best mum that I could be and look after the kids, but I feel that it's been part of my job to really help them fulfil their full potential. For them to recognise what their sense of purpose is."

"It's never about being pushy or forcing," the former Spice Girl outlined. "It's being there to support."

Victoria explained that she and David 'enjoy' building their brand (Dave Benett / Contributor / Getty Images)

Elsewhere in the podcast, Victoria discussed how 'Brand Beckham' came about 'organically' and was not something that she and David even discussed at the time.

"People talk about Brand Beckham, and that has happened so organically," she said. "When I first met David, I mean, he was a Brylcreem boy… David was Adidas and Brylcreem – and Pepsi, you know. I was in the Spice Girls, and that's where I learned so much about how to build a brand and marketing. So while he was doing Brylcreem and Adidas, the Spice Girls were doing Walkers Crisps, Pepsi, Chupa Chups lollies, deodorant."

She added: "When people talk about Brand Beckham, that was never something that we ever even discussed together. David did what he did, I did what I do, and as I said, we're just a couple of builders.

"That's what we do. It's what we enjoy."

Tyla has reached out to Brooklyn Beckham's representatives for comment.