Kim Kardashian has just revealed her latest Skims collaboration with none other than iconic Italian fashion designer Roberto Cavalli.
The 44-year-old reality TV star took to social media earlier this afternoon (24 June) to share with her millions upon millions of followers an array of snaps and videos from the launch - which also featured her mum, Kris Jenner.
Now, the collection featured a very retro animal print theme, with Kim donning various bodysuits, bikinis, and capri pants, while momager Kris stunned in a matching head wrap and kaftan ensemble.
Designs other than tiger stripes and a graphic printed tiger's face included a light turquoise print complete with pink floral designs.
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But it wasn't the out-there prints, the surprise mother-daughter-duo appearance, the fuzzy camcorder-style footage, or the near-naked old man caught in the background of a few shots which caught the attention of fans online.
Nope, it was none other than Kim's short blonde wig which, throughout the shoot, appeared to be 'slipping' off her head, revealing her natural dark hair and parting underneath.
One Instagram user hit out: "WTH is actually happening here??!"
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"I don't get it," chimed in a second while a third questioned: "Why the wig hovering?"
A fourth penned: "Why is the wig sliding off??"
"I love and hate it. The wig dangling off showing your black hair is wild," slammed a fifth.
And a final critic pleaded: "Can someone know knows more than me about fashion and wigs help me understand why Kim's wig is essentially a hat? Why did they do her like that?! Beautiful photos and outfits, regardless. I just have questions."
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Well, according to some apparently more fashion-savvy fans, Kim's 'slipping wig' was an intentional creative direction thanks to the likes of Nadia Lee Cohen, who directed the Cavalli collab shoot.
Apparently, the wig mishap detail was done to give off a truly authentic 'summertime in the 70s' vibe - which, I'm assuming, would often see women's wigs pushed back in the sweaty heat of the season.
"She’s channeling a different decade," explained one fan.
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A second declared: "It's on purpose, that was the vibe."
"Because it's summer in the seventies," theorised a third, while a fourth agreed: "How them wigs looked back then!"
"Woah the creative direction and design," praised a fifth.
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Another gushed: "This time period was CLASSIC!"
"The wig slipping!" echoed a final Instagram user. "@nadialeecohen you are forever a visionary!!!!!"
What do you make of it?
Topics: Celebrity, Fashion, Hair, Instagram, Kim Kardashian, Kris Jenner, Social Media, The Kardashians
Rhiannon Ingle