Jennifer Aniston finally hard launches boyfriend online

Fans have been sent into an absolute spiral after Jennifer Aniston finally hard-launched her boyfriend on social media.

Now, for the most part, it's clear that the 56-year-old Friends star has kept her love life largely private - hence everyone's elation that she's sharing snaps of her beau after the pair were first romantically linked back in July.

And it wasn't just any old Instagram post either, as Aniston decided to kill two birds with one stone and announce her boyfriend, as well as wishing him a happy birthday.

She shared the rare photo on Sunday (2 November), writing alongside a black-and-white photo of them: "Happy birthday my love."

The picture showed the hunky chap grinning as Aniston wrapped her arms around him from behind.

Jennifer Aniston has hard-launched her new boyfriend (Instagram/@jenniferaniston)

"Cherished [red heart emoji]," she added in the caption.

Now, the new boyfriend in question is none other than Jim Curtis - who has worked in the health and wellness space for more than two decades, according to his website.

The 49-year-old specialises in helping people 'step into the fullest version of themselves' and posts informational videos on social media.

It didn't take long for a flurry of fans to rush in to share their jubilations over the now-viral Instagram post, with one writing: "FINE I BELIEVE IN LOVE."

"He is an AMAZING human! So happy for them," beamed a second, while a third chimed in: "Perfect for each other!"

A fourth gushed: "2 beautiful humans, humaning together."

"LOVE THIS COUPLE," praised a fifth, while a sixth exclaimed: "I have been waiting for this post!"

Another echoed: "Beautiful! You deserve the best love ever!"

And a final fan added: "Look great together... wish them much happiness."

Aniston and Curtis were first romantically linked back in July (Instagram/@jenniferaniston)

Aniston and Curtis were first linked in July after they were seen cosying up on a yacht together.

Since then, the author and hypnotherapist has supported Aniston at The Morning Show season four premiere last month.

He's also stepped out to dinner with Aniston for a double date with her friend Jason Bateman and his wife, Amanda Anka, back in August.

"[They are] casually dating and having fun," a source told PEOPLE at the time.

"They were introduced by a friend and started out as friends. Jen had read his book and was familiar with his work," the source said, referring to Curtis' career as an author and life coach. "He's very different from anyone she's dated before."

Curtis debuted on Aniston's Instagram back in September in a photo dump captioned: "Thank you summer."