Former EastEnders actress Maisie Smith and her boyband beau Max George have come under fire after sharing their extravagant Valentine's Day celebrations, which fans have branded as 'inappropriate'.
The lovey-dovey posts even prompted some fans to claim they would be 'unfollowing' the couple as a result.
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The post shared by both Max, 34, and Maisie, 21, featured red rose petals on a bed as well as the loved-up pair posing for the camera as they cuddled and enjoyed their cosy night in.
In another snap, Maisie could be seen showing off some brand new red designer Louboutin high heels.
The couple's romantic display didn't stop there as it was one of their Valentine's Day gifts that angered followers, as they spotted a bag from the luxury fashion house Balenciaga.
The brand came under fire for a marketing campaign last year which featured children posing with teddy bears in BDSM outfits.
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One image from the photoshoot also included paperwork from a US court case over child pornography hidden next to a handbag.
Referencing the scandal, Maisie and Max's followers lashed out, saying it was 'inappropriate' to buy from the brand.
One follower wrote: "Who is still buying from Balenciaga after all of what's come out?"
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Another added: "Wow, you really still buy and wear Balenciaga?"
"Balenciaga, really? What chance do we have if people with your two platforms are sharing this!" slammed a third.
Another disgruntled fan wrote: "Bal… Don't even want to say the name to draw attention to them. Unfollowed."
"Your choice of gift was Balenciaga? BYE," blasted another.
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At the end of last year, Balenciaga was hit with controversy after its marketing campaign featured the inappropriately dressed teddy bears in S&M-style harnesses, chains and chokers.
The ads caused wide spread shock around the world, and brand ambassador Kim Kardashian spoke out labelling the images as 'disgusting' and severing ties with the brand.
Despite the scandal, Balenciaga failed to sack anyone over the move, reportedly blaming photographer Gabriele Galimberti and the set crew for the campaign's photoshoot.
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In response to the controversy, Balenciaga released an apologetic statement that said: "We take full accountability for our lack of oversight and control of the documents in the background and we could have done things differently."
They detailed ongoing investigations and actions, before adding: "We want to learn from our mistakes and identify ways we can contribute. Balenciaga reiterates its sincere apologies for the offense we have caused and extends its apologies to talents and partners."
Tyla has contacted Maisie and Max's reps for comment.
Topics: Celebrity, Sex and Relationships
Niamh Spence