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While the dust settles around The Ordinary, beauty bloggers have found the next best thing to the cult skincare brand. Introducing The Inkey List.
If you're unsure where to turn for budget skincare options with maximum results, then The Inkey List is providing just that and then some.
Combining no-fuss products with minimal monochrome packaging, this range is reminiscent of The Ordinary, although it has less technical, sciencey jargon to try and get to grips with.
The six-week-old beauty brand is already a favourite with beauty buffs, with products reaching cult status and selling out as we speak.
Just like The Ordinary, this range is also all ultra affordable with nothing costing more than £10, making the products perfect stocking fillers at Christmas.
The skincare is based around 15 key ingredients, including collagen, rosehip oil, turmeric and hyaluronic acid.
And if you still can't work out where the products come into your beauty regime and what the ingredients promise, The Inkey List has an online 'beauty translator' to explain any qualms.
The collection contains 15 different hero products for an array of different skincare concerns, all of which are available from Cult Beauty or ASOS.
If you're a fan of The Ordinary's hyaluronic acid, then The Inkey List has its very own serum version that is already receiving five star ratings as a hydration hero.
The hyaluronic acid serum promises plump and hydrated skin, and with a cheap as chips £4.99 price tag, we're willing to give it a go.
Inkey List's £6.99 rosehip oil hydrates and soothes dry skin but it can also regulates oil production in oily or acne-prone complexions.
The most expensive (and by expensive, we mean £10) piece in the collection is a retinol serum.
This 'helps to promote skin renewal and enhance collagen production, leaving skin brighter, smoother and more youthful-looking'.
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