The Ordinary Isn't Closing! Here's The Cult Beauty Brand's Top Five Skincare Products
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Featured Image Credit: The Ordinary
The Ordinary revolutionised the beauty world with its arrival in 2017, bringing with it luxury, effective skincare in minimalist, no fuss packaging and affordable prices. Plenty of the products quickly reached 'cult status', with celebrities such as Kim Kardashian singing the brand's praises, and it is easy to see why.
Naturally, fans of The Ordinary were left panicking for their skincare regimes when the brand's then-CEO Brandon Truaxe announced it would be 'temporarily' shutting shop last week. He shared a lengthy, incoherent explanation which made little sense its followers, alleging that The Ordinary employees had all been involved in 'major criminal activity'.
But thankfully after a couple of rocky days of stocking up on our favourite products, Deciem - 'the abnormal beauty company' behind The Ordinary - has returned, although Brandon has been removed as CEO by a judge. Estée Lauder, which owns 28 per cent of Deciem, confirmed it had begun legal proceedings against him.
So now Deciem's website is back online and stores have reopened after mass panic from both shoppers and employees, here's the top five products you should be adding to your basket.
A lifesaver if you have dry skin.
There's been a huge buzz around hyaluronic acid in the beauty world in recent months.
Despite claims of hydration, some other brands' hyaluronic acids actually dry out the skin as the molecules are too large to penetrate, and instead sit on the surface, counter productively drawing out moisture.
The Ordinary's 2% + B5 version combines three forms of HA with different molecular weights, to offer multi-depth hydration and visible plumping.
Perfect for keeping spots at bay.
If you feel like you're fighting a losing battle when it comes to keeping blemishes away, then look to The Ordinary's Niacinamide (Vitamin B3).
The product will also help to balance visible aspects of sebum activity, and its silicone properties mean it's also great for more sensitive skin.
Applying a couple of drops of the solution all over your face before creams will reduce congestion and spots, maintaining flawless skin, although The Ordinary makes clear this one isn't a treatment for acne.
Reduces dark, under-eye circles.
The Ordinary's caffeine solution is basically a good nights sleep in a dropper bottle when rubbed under the eyes AM and PM.
Caffeine Solution is supplemented with highly-purified Epigallocatechin Gallatyl Glucoside (EGCG) from green tea leaves, promising to banish dark reduce puffiness and of dark circles in the eye contour, brightening up your skin.
A miracle for tired eyes - the results need to be seen to be believed.
Your first step into anti-aging.
Reach for the The Ordinary's Buffet if you're stepping into the world of anti-aging skincare without wanting to apply 20 different products morning and night.
This one has a base of 11 skin-friendly amino acids and multiple hyaluronic acid complexes, leaving behind youthful results.
While it's one of the pricier products in the collection, it's still a steal and this unique formula combines a comprehensive array of studied technologies to target multiple signs of aging at once.
Perfect for hair and skin hydration.
Antioxidant-rich Marula oil will make your skin rosy, radiant and glowy, and you can also run it through your hair for some added shine and moisture.
The Ordinary's formula contains only cold-pressed virgin African Marula oil that is 100 per cent unrefined. Work through clean, damp hair with your fingers and apply to your skin daily.
Others rave about its skin healing properties - perfect if you're bad for picking at spots!