Finally the day has come, H&M and Pringle of Scotland have made matching owner and dog outfits happen and we want in.
The two brands have collaborated this season on a line of knitwear that has been given a sporty spin and while the collab will appeal to H&M and Pringle fans, it will also be coveted by shoppers who simply want to match their dogs and look cute AF.
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H&M is known for its designer partnerships and this is just the latest in a long line, having worked previously with the likes of Balmain, Moschino, Erdem and next month it launches the H&M x Giambattista Valli collection.
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The collaboration with Pringle landed in all UK and Ireland stores and online earlier this month and is part of its Conscious line, which means the clothing has been made with greater consideration for the environment, making use of recycled polyester and organic cotton.
Key pieces you need to snap up are the black and white sweatshirt with the Pringle name emblazoned on the front for £19.99, alongside the matching monochrome dog sweater with sporty striped trims, £17.99.
Alternatively, to ensure you match your pooch, you could opt for one of the grey and yellow jacquard-knit diamond designed jumpers or cardigans that range in price from £24.99 to £49.99, that also comes in a cute roll neck knit form for your pup, £17.99. You'll be quite the stylish duo.
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Just be sure to head into store, as people have already wiped the shelves of dog jumpers online - they are going down a storm! Do not fret though, as these fabulous doggy knits will be re-stocked online on 9th October.
If you don't have a mutt to match, that's not a problem because the collection is chic in its own right, with must-have ribbed and patterned winter staples including knits, hats and scarves, all reflecting Pringle's classic heritage with an athletic update. The accessories are just £9.99 - a bargain.
Katy Wallace, Brand Director at Pringle of Scotland said: "Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring.
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"We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M."
Maria Östblom, Head of Design Womenswear at H&M added: "The collaboration with Pringle of Scotland, a brand with such a rich and impressive history, has been so much fun for the H&M design team.
"We have re-worked the iconic argyles and jacquards to incorporate a youthful and sporty touch and I'm proud that we have managed to employ a range of recycled polyesters, wools and organic cottons.
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"I look forward to seeing our customers style the pieces in their own way."
You and your pet pooch are going to be the most stylish dog and owner duo on the block this season. Shop available pieces from the collection here.
Featured Image Credit: H&MTopics: Style News, Fashion