This time of year sees a huge surge in demand for couple's festive pyjamas, and we shouldn't be surprised.
I mean, is there anything cuter that cosying up in front of the fire with your loved one to watch The Holiday, mugs of hot chocolate in hand, dressed head-to-toe in matching red tartan? Of course not!
But what if we told you there's a way to make that scenario even more Instagram-worthy?
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Marks and Spencer have launched a range of matching family Christmas pyjamas, including an ADORABLE set for your furry friend.
The disco Santa pet jumper sets are adorable, with a cute printed jumper for your pooch and long-sleeved styles for the rest of the family.
The pooch version is available in a selection of sizes to suit, with easy riptape fastenings. When it's time for laundry, this piece can be washed in the machine and tumble-dried.
There's also a special opening on the back so you can attach your pup's leads for a walk.
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There are three different sizes to choose from - extra small, small, medium, large and extra large - and the price ranges from £8-16.
The M&S reviews have already begun pouring in, with many describing the set as the perfect gift for all the family.
"Bought this for our daughters dog for Christmas as we had already purchased the pjs for the grandchildren. Lovely idea to include ALL the family," one customer wrote on the website.
Another penned: "Fun, festive print on great quality material. Can’t wait to see our family dog wearing this with our matching family pyjamas this Christmas."
"We bought two XL Christmas coats for our golden retrievers. Just the right size, well padded and strong velcro fastenings. Looking forward to December !" a third added.
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M&S' tear-jerkingly cute festive family pyjamas could be seen as an attempt at redemption, after the high-street fashion and grocery retailer came under fire earlier this month for posting a Christmas advert which some viewers branded 'vile'.
The supermarket shared an Instagram post to their official account, in which a collection of paper Christmas hats were thrown into a burning fireplace.
The post was captioned: "This Christmas, do only what you love... like saying no to paper hats'."
However, it triggered heavy criticism from their followers, with many spectators noticed that that burning hats were in fact, the colours of the Palestinian flag.
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Due to ongoing tensions in the Middle East, some viewers appeared to accuse the popular supermarket as taking the Israeli side of the controversial conflict.
Among the hundreds of comments on the post, one follower branded the festive advertisement as 'insensitive', given the current crisis in Gaza.
Another described the post - part of M&S' 'Love This-mas (Not That-mas)' campaign, featuring TV stars Tan France and Hannah Waddingham - as 'disgusting'.
"This is absolutely vile, you should be ashamed of yourselves," a third penned.
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Another added: "Absolutely disgusting. Even if it was recorded in August you should have reshot this image or used technology to make changes. Shame on you!!!"
M&S later posted an apologetic statement on social media, claiming not to have intended to cause offence.
Featured Image Credit: Credit: Marks and SpencerTopics: Shopping, Fashion, Animals, Marks And Spencer