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Primark makes major change as it finally goes online

Jess Hardiman

Published 
| Last updated 

Primark makes major change as it finally goes online

Featured Image Credit: Robert Convery/Alamy Stock Photo

Primark has finally introduced the long-awaited major change we’ve all been waiting for, which means you’ll now be able to pick up items from stores much more conveniently.

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Yep, the retailer’s brand new Click and Collect service is now in place at select stores in the UK, with a trial across 25 shops in the North West of England, Yorkshire and Wales.

Under the new system, customers will be able to browse products online and add them to a virtual basket, before choosing a day to come into the store to collect in person at a designated Click and Collect desk.

While there is no delivery charge, shoppers will need to spend a minimum of £15 to use the new service.

Orders will be available for collection between two and seven days after the order is placed.

The new service is being trialled at a number of UK stores. Credit: Primark
The new service is being trialled at a number of UK stores. Credit: Primark

The only catch is that the trial just includes kids’ toys, clothing and nursery ranges, meaning you can’t order womenswear, menswear or homeware items.

Paul Marchant, Primark chief executive, said: “The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool.

"Everyone, no matter their local store, will get access to lots of exclusive new products.”

Check out the full list of stores trialling Primark’s new Click and Collect service:

  • Birkenhead, Grange Road
  • Blackburn, The Mall Blackburn
  • Blackpool, Bank Hey Street
  • Bolton, Crompton Place Shopping
  • Broughton, Broughton Shopping Park
  • Burnley, Charter Walk Shopping Centre
  • Bury, The Rock Shopping Centre
  • Carlisle, English Street
  • Chester, Foregate Street
  • Huddersfield, New Street
  • Lancaster, Marketgate Shopping Centre
  • Liverpool, Church Street
  • Llandudno, Parc Llandudno Retail Park
  • Manchester, Market Street
  • Oldham, Market Place
  • Preston, Fishergate Shopping Centre
  • Sheffield, Meadowhill
  • Southport, Chapel Street
  • Stockport, Chestergate
  • Wallasey, Cherry Tree Shopping Centre
  • Warrington, Gold Square
  • Wigan, Standishgate
  • Wrexham, Regent Street

While you can’t shop from all Primark ranges for Click and Collect, the company said around 2,000 items from its kids’ products will be available to order.

There are also hundreds of new items and exclusive ranges available only to Click and Collect customers, including new products from Primark’s Disney range, along with larger items of nursery pieces and kids’ toys.

Kari Rodgers, Primark's UK Retail Director, previously commented: "We're thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click & Collect offer.

Manchester's Market Street/Piccadilly Gardens branch of Primark is one of the participating stores. Credit: Dave Ellison/Alamy Stock Photo
Manchester's Market Street/Piccadilly Gardens branch of Primark is one of the participating stores. Credit: Dave Ellison/Alamy Stock Photo

"From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores."

Primark is also looking to minimise its waste by using paper packaging, with all Click and Collect orders delivered to store in brown paper packaging or cardboard boxes sealed with paper tape – all of which the trailer says can be easily recycled at home.

Check out the new Click and Collect system for yourself here.

Topics: Fashion, Shopping

Jess Hardiman
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