You Can Now Get A Kevin The Carrot Instagram Filter

You can now get a Kevin the Carrot Instagram filter - and it's providing hours of fun for us.

Supermarket giant and home of Kevin the Carrot, Aldi, has teamed up with LADbible Group to launch the immersive filter - which is available via LADbible's Instagram and Facebook channels.

Kevin has become a bit of a household name during the festive season, and with the new tier rules changing Christmas plans for so many Brits this year, the brand-new augmented reality filter will enable fans to invite a dancing Kevin into their home.

We've got a feeling we'll get hours of fun out of this on the big day...

LADbible Group)

In fact, Kevin has been so popular this year especially, that the plush Kevin toys that launched back in November sold out in just two hours.

But if you missed out, fear not. There's now a chance to win one of the friendly root vegetable toys. All you need to do is open the filter via the link, record yourself using the filter, tag @AldiUK and include the hashtag #KEVINTHECARROT.

Then, simply share on your Instagram Story. The competition will run until 23.59pm 31st December 2020. You can find the full terms and conditions here.

Speaking about the new filter, Julie Ashfield, Managing Director of Buying at Aldi UK commented: "This year has made us all look at different ways to keep ourselves entertained and the digital world in particular has kept us all going.

"Our Kevin and friends plush toys have proven extremely popular yet again, so we know that some fans may not have been able to get their hands on one this year.

"That's why we've worked with LADbible Group to create this fantastic AR version of the nation's favourite carrot so that everyone, everywhere can experience the fun and magical ways of Kevin this Christmas!"

LADbible Group)

Meanwhile, Maya Orr, Head of Marketing and Comms at LADbible Group, added: "As the world's most engaged publisher, LADbible Group, we are constantly looking at ways that we can work alongside our partners to leverage our mass scale and produce some great engagement for the brands we work with.

"Our audiences go crazy for Kevin the Carrot, and to capitalise on this momentum, we wanted to spread some festive cheer and create a fun and engaging immersive experience that gives people the opportunity to interact with this iconic character in a first of its kind experience."

Topics: Aldi

Lucy Devine

Lucy is a journalist working for Tyla. After graduating with a master's degree in journalism, she has worked in both print and online and is particularly interested in fashion, food, health and women's issues. Northerner, coffee addict, says hun a lot. Get in touch at [email protected].

@lucedevine