The content creation platform network sensation is encouraging people to upload their own 15 second vlog-style video (kind of TikTok's whole thing, it's super easy) about the women they admire.
The idea is that behind every wow in someone, there's a woman who helped them become that. The campaign is called #WomenWhoWow and you don't have to be a TikTok professional to upload your own 15-second video to the site. Although, of course, TikTok's famous creator community has been getting involved.
From magician @magicsingh revealing his mum in a magic trick to prankster @connor and funny makeup artist @xthuyle, TikTok users with millions of followers are sharing their own uplifting stories of their #WomenWhoWow.
TikTok prides itself on giving users a platform to create 'raw and real content without boundaries', encouraging users to 'come as they are.' And, importantly, a safe community for women to express themselves.
TikTok opens up a world of diverse video content where stories are told in just 15 seconds. And now TikTok wants to hear your story.
Whether it was your mum or auntie supporting you through university, a friend being there through a rough patch or maybe a teacher who said something that turned your thinking around - we've all got a story of a #WomanWhoWows.
If you've not had a go on TikTok yet, there's no better reason than International Women's Day to do it - and share some sisterly love at the same time.
See who other TikTok users named as their #WomenWhoWow.
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