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Popular US fast-food chain 'removed 67' from its system following Gen Z trend

Home> Life> Food & Drink

Published 16:10 9 Dec 2025 GMT

Popular US fast-food chain 'removed 67' from its system following Gen Z trend

A branch of In-N-Out Burger made the decision to take away the viral number

Rhianna Benson

Rhianna Benson

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As the viral '6-7' meme continues wreaking havoc across the internet, a fast-food chain in the States has been forced to take matters into their own hands.

Managers in charge of a branch of the popular quick-bites spot In-N-Out Burger recently made the decision to 'remove' order number 67 from their listings.

As such, when employees are calling out numbers from behind the till, customers will hear from gracefully skip from order number 66 to 68, according to KTLA.

The observation was first noted on Reddit by Gen Alpha junk food fans, who clocked that they weren't being given the opportunity to go wild every time the hotly-debated number is called.

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A video shared on the discussion forum also saw a female employee confirming the speculation, telling one customer: "We have actually taken 67 off our system, so whenever we're taking orders, it goes 66 to 68, because of people like you."

The trend took over social media earlier this year (Getty Stock Images)
The trend took over social media earlier this year (Getty Stock Images)

For anyone unfamiliar with the bizarre online trend, for several weeks now, the web has remained ablaze with videos of teenagers applauding in scenarios whereby the number seven was spoken out loud directly after the digit prior.

In fact, youngsters were trying by any means necessary to sneak the numbers '6-7' into any conversation, leaving baffled older generations feeling left out of the bizarre joke - that is, if there really was a joke.

It turns out that nonsensical '6-7' meme is just that - nonsensical. It came out of nowhere, but suddenly became something of an online trend.

According to some part-takers, the trend has its origins in the rap track 'Doot Doot' by artist Skrilla, in which he can be heard repeating the lyric 'six-seven'.

And sometimes it's paired with accompanying hand actions. I know, truly groundbreaking stuff.

Anyway, since then, the soundbite has remained viral on TikTok, sending teens into a frenzy for no apparent reason, with users sharing their own clips that involve the two numbers.

One restaurant confirmed that they'd removed the order number (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)
One restaurant confirmed that they'd removed the order number (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)

As of right now, it remains unclear as to whether In-N-Out Burger's controversial decision stretches across the entire country, or whether franchise bosses will make the decision on a location-by-location basis.

Commenting on the decision, a handful of Millennials and 'boomers' jokingly voiced their concern for younger generations, given that this is the kind of material that cracks them up.

"Kids like to demonstrate that they've been effectively programmed by the bots," one joked on Reddit.

Another recalled of a similar instance: "I was watching my kids and their cousins play last night. One of the bigger kids was counting off hide & seek, and even by herself, '5,6,7…' she giggled and did the hand motion, just reflexively, even with no one else around."

A third teased: "Yes, because the meme is more annoying than the Harlem Shake."

Featured Image Credit: Tommaso Boddi/Getty Images for John Varvatos

Topics: Food and Drink, Social Media, US News, TikTok

Rhianna Benson
Rhianna Benson

Rhianna is an Entertainment Journalist at LADbible Group, working across LADbible, UNILAD and Tyla. She has a Masters in News Journalism from the University of Salford and a Masters in Ancient History from the University of Edinburgh. She previously worked as a Celebrity Reporter for OK! and New Magazines, and as a TV Writer for Reach PLC.

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