Anyone who used the internet yesterday (9 April) is sure to have seen the almighty trolling Aldi threw Marks & Spencer (M&S)’s way – and now M&S have hit back.
Aldi, who are no stranger to being iconic on social media, went viral yet again this week by taking a swipe at fellow supermarket M&S after they spotted a huge blunder on site.
On their official Facebook and Instagram pages, Aldi posted a screenshot of M&S’s £669 garden dining set.
The eagle-eyed team at Aldi saw a bottle of wine in the middle of the table.
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Nothing major, surely? Probably just a bottle of M&S wine they're flogging?
Uh, nope.
Taking their findings to social media, Aldi wrote: ‘Marks and Spencer drink Aldi wine pass it on.’
And, a quick zoom does clearly show that the wine bottle has the Aldi ‘Specially Selected’ logo on it.
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To be even more specific, the wine is Aldi's Specially Selected Côtes De Provence - which then quickly sold out (well, of course).
One person responded at the time: “If I had spent £669 for a table and chairs to get rained in 364 days a year, I would need some ALDI wine.”
Of course, M&S couldn’t let that one lie.
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Hours passed before they responded, presumably as their teams were running around in a flurry thinking about how to match that epic takedown.
Then, a spokesperson for M&S issued Tyla with a comment: “Sometimes you regret asking guests to BYOB – this one is fine for a prop but if you’d prefer to enjoy a top-quality bottle of award-winning rosé with your new garden furniture, we’d recommend our gorgeously fruity and aromatic Collection Côtes de Provence Sainte-Victoire rosé – an absolute must for lovers of pink drinks in the sunshine!”
Ouch.
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This run-in isn’t the first they’ve had, believe it or not.
One of the most iconic exchanges on Supermarket Twitter (yep, I actually just wrote that), was caterpillar cake-gate.
Back in 2021, M&S attempted to sue Aldi over their ‘lookalike cake’ to staple chocolate treat, Colin the Caterpillar. FYI, Aldi’s cake is called Cuthbert.
Eventually, M&S settled the lawsuit. But both saw their chance to post their side on social media.
M&S posted on Instagram: "Colin won’t be commenting, but says thanks for your support. #OGColin."
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AldiUK swiftly tweeted in response: "Cuthbert has been found GUILTY… of being delicious."
Another tweet followed: "Marks & Snitches more like. #FreeCuthbert."
What a time to be alive.
We can’t wait to see what they fight over next.
Wine, anyone?
Featured Image Credit: Peter Dazeley/Getty Images/M&STopics: Marks And Spencer, Aldi, Social Media