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These days, every company going has a social media presence.
Most exist to give disgruntled customers updates on their orders or respond to general queries.
Yet some have taken on a personality of their own, giving viewers plenty of laughs along the way.
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One of the most iconic exchanges on Supermarket Twitter (I can’t believe I just said that), was when Aldi faced off with Marks & Spencer over caterpillar cake.
Once upon a time in 2021, M&S attempted to sue Aldi over their ‘lookalike cake’ to Colin the Caterpillar. Aldi’s cake is called Cuthbert, FYI.
Eventually, M&S settled the lawsuit. But both saw their chance to tweet some social media gold.
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M&S posted on Instagram: "Colin won’t be commenting, but says thanks for your support. #OGColin."
In retaliation, AldiUK tweeted: "Cuthbert has been found GUILTY… of being delicious."
Another tweet followed: "Marks & Snitches more like. #FreeCuthbert."
It had the entire platform splitting their sides.
And it seems the feud isn’t quite over yet.
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Today (9 April), Aldi have gone viral yet again with another swipe at the luxury supermarket.
On their official Facebook and Instagram pages, they posted a photo of M&S’s £669 garden dining set, complete with a table and four chairs.
In the middle of the table sits a bottle of wine.
Pretty innocent, right? Probably from their very own M&S shelves... right?!
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Wrong.
Alongside the screenshot of the M&S product, Aldi wrote: ‘Marks and Spencer drink Aldi wine pass it on.’
And, a zoom in does show that the bottle has the Aldi ‘Specially Selected’ logo on it, clear as day.
The wine in question is Aldi's Specially Selected Côtes De Provence Blanc - which is now sold out (of course).
Well, people have been flooding social media with their reactions to Aldi v M&S round two.
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One person wrote: “If I had spent £669 for a table and chairs to get rained in 364 days a year, I would need some ALDI wine.”
Another person said: “I swear m&s do this on purpose to get some attention cos they know aldi are the stars of the show.”
A third chimed in: “Oh how wonderful. On this horrible rainy day this has made my day.”
And Aldi cheekily replied: “Least they picked a good bottle, now we can say they have taste.”
Hard to imagine how M&S can come back from that, but we’ll be waiting...
A spokesperson for M&S told Tyla: "Sometimes you regret asking guests to BYOB – this one is fine for a prop but if you’d prefer to enjoy a top-quality bottle of award-winning rosé with your new garden furniture, we’d recommend our gorgeously fruity and aromatic Collection Côtes de Provence Sainte-Victoire rosé – an absolute must for lovers of pink drinks in the sunshine!”
Featured Image Credit: Deb Cohn-Orbach/UCG/Universal Images Group via Getty Images / Facebook/Aldi UKTopics: Aldi, Marks And Spencer, Social Media