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Heinz Tomato Ketchup will now come in paper bottles, and people are seriously confused about it.
The popular condiments brand took to Twitter on Tuesday to announce that they are switching out plastic containers for completely renewable packaging, with the aim of being the first sauce brand to make this sustainable switch.
Heinz has partnered with Pulpex, a sustainable packaging brand that previously helped to create a paper bottle for whisky brand Johnnie Walker, for this new endeavour, with the goal of making all their packaging recyclable, reusable or compostable by 2025.
However, people still have their reservations about the idea of a paper ketchup bottle and took to social media platforms Twitter, Reddit and Facebook to share their concerns.
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One Reddit user wrote about the changes: “Wouldn't sticking with glass be better? Glass is recyclable and doesn't leach into the product. Why are we trying to reinvent the wheel?”
“Tomato sauce used to be in glass bottles, they are recyclable,” another rightly pointed out.
Another asked: “Ah but will the new bottle survive in the fridge?”
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A different Twitter user wrote: “1. Will it affect the taste or longevity of the ketchup?
“2. Wouldn’t you rather advocate for reusable containers where customers can refill and save money and Heinz can be simultaneously seen as sustainable?”
Meanwhile, Heinz responded to this user’s questions, writing: “Our Ketchup will taste just as delicious, there will be no difference.
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Elsewhere, other fans of the household brand congratulated the minds behind this business decision.
One said: “Great to hear, if only lots more companies would do this!”
“Well done Heinz, lead the way. Always loved your products,” wrote another.
As Heinz said in their post, "Watch this space."
Topics: Food and Drink, Life, Real Life
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Gabriella Ferlita