Heinz Products To Return To Tesco
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Customers have been unable to pick up their favourite Heinz products in the supermarkets following a disagreement over pricing, but now the parties are back on the same page.
In a joint statement shared with Tyla, they said: "Tesco and Heinz are pleased to have reached an agreement that will see the full range of Heinz products return to Tesco shelves and online, continuing to offer our customers great value on the nation’s favourite Heinz varieties.
"Lorries full of Heinz products including Heinz Tomato Ketchup and Heinz Beanz will hit the road shortly, and Tesco colleagues will be working hard to ensure shelves are filled again over the coming days.
"With British summertime finally here, Tesco shoppers will be able to get all the essentials they need for their perfect summer salad or barbecue, including the Heinz varieties they know and love. It's great to be back together."
The matey tone comes after Tesco shelves were left lacking in the beans and ketchup many know and love following a disagreement over costings.
A Tesco spokesperson previously said that they would not 'pass on unjustifiable price increases to our customers'.
They added: "We're laser-focused on keeping the cost of the weekly shop in check, offering customers great value through our combination of Aldi Price Match, Low Everyday Prices and Clubcard Prices.
"With household budgets under increasing pressure, now more than ever we have a responsibility to ensure customers get the best possible value, and we will not pass on unjustifiable price increases to our customers.
"We're sorry that this means some products aren't available right now, but we have plenty of alternatives to choose from and we hope to have this issue resolved soon."
However, Heinz said it was 'confident of a positive resolution', and evidently that has now come.
Ged Futter, a former Asda executive and currently the director of The Retail Mind, said it was inevitable a resolution would be reached, as neither party could afford to lose the other.
"Heinz are saying if you're not prepared to take it (at that price) we will stop supply," he told the BBC last week.
"There will be a resolution as Tesco can't afford not to have Heinz products and Heinz cant afford to not be in Tesco. It's just a matter of what that resolution looks like."